RIGHT TO YOUR DESKTOP
Event now available on demand

This full day of  online content  provides expertise, best practices and thought leadership in 5 cutting edge areas of interactive marketing-consumer generated, mobile, games and contests, web, and email.

Stay for one 45 minute session or stay all day - you decide. One registration allows you to attend all sessions for free – and to come back any time through March of 2008!

The Customer Grows Up - Marketing in the Interactive World presented by Karla Lacey, Director of Integrated Marketing Communications, Strategy & Planning, Cisco Systems

Just as parents have to adapt to the changing needs, skills and desires of their children, marketers have to change to meet the needs of our customers. We used to treat them like infants, deciding when and where we would feed them content; now they want to do it themselves. They want to talk to peers, create their own content and decide more on their own terms.

The Do's & Don'ts in Developing, Launching & Marketing Online Games, Contests & Sweeps

We'lll share the most successful methods used by dozens of savvy marketers who have grabbed the attention of consumers with an activity that they consider fun and that delivers a big return at no risk (in the case of sweepstakes).  
Sponsored by: BOSSdev

C-to-C Marketing (consumer generated marketing)

Viral marketing, word-of-mouth, social networks-they're all hot, but how do you design and coordinate campaigns that really encourage "consumer-to-consumer" marketing?  Build an integrated approach to letting your best brand advocates identify themselves and take part in your marketing efforts.  

E-Mail for Brand Marketers

Tune in to get the scoop on how to deploy e-mail for brand promotions for effective and efficient ways to drive sales, distribute coupons, promote sweepstakes or educate consumers. Sending "triggered" messages or e newsletters-the same rules apply. Learn how to build lists, customize your messages, track results. 
Sponsored by: Campaigner

Interactive Bonding - Are you 365?

Best practice examples of how to provide the ultimate customer experience, each and every time they interact with you. Instant messaging, downloadable coupons, hosting a consumer-generated newsletter, resource links to sites and info from companies not currently in your company's portfolio.

Mobile-izing Your Brand

Design mobile campaigns that engage users and bring them to your brand. Check out the ecosystem behind mobile marketing and diversified strategies to appeal to different consumer segments. Ways to un-silo mobile and integrate phone-based campaigns with other marketing channels for impact.