E-Special Reports

Mall Magic: Sampling Where It's At

Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it's not stopping people from visiting the mall where they've grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are.s...

Special Report: Text By Phone, Web or Photo Booth

Live event participants like the interactivity

Text By Phone, Web or Photo Booth: live event participants like the interactivity. Texting or Web-based promotions associated with live events can create plenty of fun and excitement-particularly with the young, techno-savvy set. The campaigns allow marketers to capture e-mail addresses and other personal information they can then use for future marketing....

Promo eSpecial Report: Interactive Marketing

In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users....

Leveraging Your Database

Not able to ignite a fire under those customers who haven't made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers....

Getting in the Game

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....

Dos and Don'ts for Managing E-Mail Addresses

The word is out: e-mail newsletters have proven their worth as a great vehicle for staying in touch with loyal customers. Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work. In this report you'll hear from some top brands on how they manage frequency schedules, falling opt-in rates, climbing opt-out rates, best practices and more....

Deals in the Dorm

Want to give college kids a discount? Try text messaging. Cell phones are ubiquitous on campuses across the nation making them an easy way for brands to reach cash-strapped students, who are always open to a discount or freebie. In this report, PROMO takes a look at how top brands like Domino’s and Dell Computers, as well as some locals like on-campus stores boost sales with a few of punches on a keypad....

Follow the Money

Brands are spending more on interactive marketing. But are they getting the return they need?...