NEWSLETTERS

	Promo Interactive
	Promo P&I
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Sampling

IN THE NEWS

WNBA Jerseys to Carry McDonald’s Logo in Season Openers

May 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

Dunkin’ Donuts Offers Second Iced Coffee Giveaway

May 15, 2008 6:01 AM, PROMO Xtra

Kashi Pushes Granola with Free Samples

May 9, 2008 6:04 AM, PROMO Xtra

McDonald’s to Sample 8 Million New Chicken Dishes

May 7, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Jolt Soda Relaunches Brand with Sampling Program

Apr 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Kraft Promotes Bagel-fuls with Sampling, Tour

Apr 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

CAMPAIGN SPOTLIGHT

PowerBar Launches Sweeps with Lance Armstrong

As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

More campaign profiles

Issues, Research and Trends

Trade Show Sampling: Help or Hindrance?

Oct 12, 2005 6:10 AM, By Patricia Odell

There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....

Q&A: Sampling Sense

Sep 1, 2005 12:00 PM, Amy Johannes

First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...

Arizona Proposes Alcohol Sampling

May 1, 2005 12:00 PM, Patricia Odell

The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....

Teaching Tools

Apr 1, 2005 12:00 PM, Tim Parry

Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...

Sampling Planner Guide as sponsored by:

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Top Story

Dunkin’ Donuts Offers Second Iced Coffee Giveaway

May 15, 2008 6:01 AM, PROMO Xtra

Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.

People who visit participating locations from 10 a.m. to 10 p.m. will receive a free 16-ounce original or flavored iced coffee as part of the chain’s Iced Coffee Day giveaway. Dunkin’ Donuts is also using the opportunity to promote its new drink, Berry Berry Iced Coffee, which features the tastes of blueberry and raspberry with its coffee.

Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons

Jolt Soda Relaunches Brand with Sampling Program

Sampling: More insight

Maybelline Tour Offers Beauty Advice, Samples

May 19, 2008 6:04 AM, By Patricia Odell

WNBA Jerseys to Carry McDonald’s Logo in Season Openers

May 15, 2008 6:04 AM, By Richard Tedesco

Dunkin’ Donuts Offers Second Iced Coffee Giveaway

May 15, 2008 6:01 AM

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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