Sampling
Jul 18, 2008 6:03 AM, PROMO Xtra
Jul 1, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Jun 30, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Jun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Jun 24, 2008 6:04 AM, PROMO Xtra
Jun 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
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 CAMPAIGN SPOTLIGHT
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
More campaign profiles
Issues, Research and Trends
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
First-hand experience of a product can dramatically impact a consumer's purchase intent of a brand. We asked folks at top agencies (drawn from the PROMO...
The Arizona state legislature has proposed a bill that would allow sampling of beer, distilled spirits and wine to customers shopping in grocery stores....
Free, take one. Who doesn't love those freebies picked up at the grocery store, event or in the mail? But if marketers don't properly educate consumers...
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Top Story
Jul 1, 2008 6:06 AM, PROMO Xtra, By Richard Tedesco
The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.
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Sampling: More insight
Jul 18, 2008 6:03 AM, PROMO Xtra
Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried...
Jul 1, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product....
Jun 30, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign....
Jun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors....
Jun 24, 2008 6:04 AM, PROMO Xtra
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages...
Jun 18, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents....
Jun 13, 2008 6:02 AM, PROMO Xtra
Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer....
Jun 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell
Octagon has named Matt Neidl to the position of group director of its multicultural marketing division. ...
May 19, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
To make lips stand out, try a lip plumper with a sheer, vibrant color that pops....
May 15, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
May 15, 2008 6:01 AM, PROMO Xtra
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up....
May 9, 2008 6:04 AM, PROMO Xtra
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
May 7, 2008 6:04 AM, PROMO Xtra
Still looking for a Mother’s Day gift? Kraft has an option: grilled cheese sandwiches....
May 7, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort....
May 1, 2008 12:00 PM, Amy Johannes
In the old days bakeries used to make home deliveries for bread. Mrs Baird's Bakeries is sort of reviving the tradition in celebration of its 100th year...
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