NEWSLETTERS

	Promo Interactive
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Marketing At Retail

IN THE NEWS

Macy’s Partners with FAO Schwarz

May 19, 2008 6:01 AM, PROMO Xtra

Coke Preps Multilingual U.S. Promo for Beijing Games

May 13, 2008 6:04 AM, PROMO Xtra, By Brian Quinton

Cotton Inc. Rolls Out 'Natural’ Campaign in Malls

May 13, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Robeks Kicks Off Campaign with Free Smoothies Offer

May 6, 2008 6:01 AM, PROMO Xtra

Dr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ Flick

May 1, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

Nestle Makes Noise at Minor League Baseball Parks

Apr 28, 2008 6:04 AM, PROMO Xtra

CAMPAIGN SPOTLIGHT

Reactrix Forms Mall Network For Animated Displays

Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

More campaign profiles

Issues, Research and Trends

Brave New Storefront

Nov 1, 2005 12:00 PM, By Kathleen M. Joyce

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,...

Black Friday Fruitful for Online Retailers

Nov 29, 2005 6:02 AM

Millions of shoppers across the country may have camped out in front of retail stores on Black Friday in a bid to get first pick at the sales, but millions more sat at home and booted up the Net....

Tuning In at the Shelf

Apr 1, 2005 12:00 PM, Betsy Spethmann

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including...

Partnering for Points

Mar 1, 2005 12:00 PM, By Betsy Spethmann

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he...

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Top Story

Coke Preps Multilingual U.S. Promo for Beijing Games

May 13, 2008 6:02 AM, PROMO Xtra, By Brian Quinton

Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging, spokesperson athletes and shareable online games to persuade customers to get their heads in the games.

The campaign will represent Coke’s 20th outing marketing against the Olympic Games—an 80-year relationship.

Dr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ Flick

Burger King Puts New Spin on Sandwich via Whopper Bar

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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