Marketing At Retail
Focus on TacticsMarketing At RetailToys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artCoke Adds Coffee Kick to Full Throttle Energy LineAgency FocusEvent MarketingToys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artEvinrude Observes Centenary with Moving MuseumEntertainment MarketingToys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artLeBron James Plays in Nickelodeon Big Green GameGames, Contests, SweepsTop Story
Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.” More than 225 Toys R Us stores nationwide will open at midnight on July 26 to give “Star Wars” fans the first chance to buy toys from the new collection. The retailer has erected digital clocks in its 585 stores to tick down the minutes it will begin selling the movie-theme toys. Related Articles7-Eleven Backs Slurpee with Largest Slate of PromosJohn Frieda Stylists Give $500 Makeover for FreeMore on Retail, Co-Marketing and p-o-pKmart Brings ‘Dark Knight’ to StoresJul 10, 2008 6:05 AM, PROMO Xtra, By Amy Johannes Kmart is teaming up with Warner Bros. Consumer Products to launch an in-store promotion backing the upcoming release of “The Dark Knight.”... Kohl's, JCPenney Targets Teens with Back-to-School CampaignsJul 9, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Weeks before the start of school, department store chains Kohl’s and JCPenney are out with teen-targeted back-to-school campaigns that play off music and movie themes to appeal to the young audience.... Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”... Rest StopJul 1, 2008 12:00 PM, Amy Johannes Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse... Stacking UpJul 1, 2008 12:00 PM, Amy Johannes When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount... Mighty MattelJul 1, 2008 12:00 PM, By Amy Johannes How's this for a cushy job? Richard Dickson became Mattel's head of global licensing when he signed on as the company's senior vice president for marketing,... Sweet ScentsJul 1, 2008 12:00 PM, Amy Johannes What do raspberry Danish and candles have in common? Entenmann's hopes it's the sweet sound of sales ringing up at the cash register. The company, best... Shelf HelpJul 1, 2008 12:00 PM, Brian Quinton Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in... Who Let the Dogs Blog?Jul 1, 2008 12:00 PM, Brian Quinton On the Internet, no one knows you're a dog, the cartoon says. But if you're a dog and don't care who knows it or a cat comfortable with your feline side... Coke Adds Coffee Kick to Full Throttle Energy LineJul 1, 2008 6:02 AM, PROMO Xtra Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend. ... 7-Eleven Backs Slurpee with Largest Slate of PromosJun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes 7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.... Sears Pushes Hip Image with MTV PartnershipJun 23, 2008 6:05 AM, PROMO Xtra Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers.... Cape Cod Potato Chips Introduces New Flavors with RebateJun 23, 2008 6:01 AM, PROMO Xtra Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon.... Denny’s Pushes Late Night Menu with Marketing BlitzJun 13, 2008 6:03 AM, PROMO Xtra, By Amy Johannes In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food.... Dr Pepper’s Prescription for the Energy-Starved: VenomJun 12, 2008 6:05 AM, PROMO Xtra The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand.... Live from Licensing Show: Warner Bros. and Safeway Launch Food LineJun 11, 2008 6:03 AM, PROMO Xtra, By Amy Johannes Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages... Pepsi Aims Celeb Dads Booklet at African-AmericansJun 10, 2008 6:05 AM, PROMO Xtra, By Rich Tedesco Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.... |
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