PROMO Research StoreSearch here for news of recent research findings, including proprietary research commissioned by the editors of PROMO. These original studies include a rich body of data that may be used to develop strategies across all the various tactics involved in promotional and integrated marketing. ***Please Note: Research reports and analysis are available in electronic pdf format only, and will be emailed to you immediately when transaction is complete.*** Available Research from PROMO Magazine:Promo's Interactive Marketing Reports NEW! 2006 Study! Promo's Salary Reports NEW! 2006 Study! Promo's Annual Industry Trends Report NEW! 2006 Study! Promo's Entertainment Marketing Study Promo's Premium & Incentives Study
Top Research Links:Multichannel Merchant Research PROMO's Interactive Marketing SurveyPROMO's first benchmark study of interactive marketing tracks how much brands are spending on the Internet and other digital channels, what they are buying and where the money is coming from.
PROMOs Salary Studies:PROMO's Agency Salary ReportThis study provides a complete overview of compensation and the work environment at promotion agencies. Data includes average compensation and bonus for various job functions/levels; education and experience of agency staffers; workload and supervisory responsibilities for agency executives; and more.
PROMO's Marketer's Salary SurveyWhen PROMO conducted its first-ever survey of corporate marketing executives two years ago, the industry was rife with firings, budget cuts and salary freezes. This year's survey indicates what has changed--and hasn't. Promo's exclusive survey and it's corresponding editorial analysis examines salary and bonus compensation, rates of increase, average years of experience and more. A must-have for all marketers and HR managers.
Purchase year over year data:
Purchase year over year data:
Promo's 2002 Promotion Agency Executives Salary SurveyThis first-ever salary survey exclusive to promotion agency executives mirrors the state of the marketing world today. Details include compensation and bonuses, age and years of experience, education, etc. This study is important for agency executives and HR professionals.
Promo's 2001 Corporate Marketers Salary SurveyThis first-of-its-kind survey of corporate marketing executives examines salary and bonus compensation, rates of increase, average years of experience and more. A must-have for all marketers and HR managers.
PROMO's Industry Trends SurveysThe surveys reveal critical spending and planning information across a variety of promotion marketing tactics. The surveys provide insights on how brand marketers measure ROI; outsource projects; select agencies; spend on consumers promotion vs. trade promotion; and much more. The surveys also offer insights on how agency execs develop and report ROI measures; work with clients; expect their revenues to change; and more. 2006:
Purchase Year Over Year Data: 2005:
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PROMO's Entertainment Marketing SurveyThis survey of brand marketers identifies important aspects of their involvement in entertainment marketing. The data includes how they identify entertainment properties for partnership; how they negotiate partnership details; budgets; lead times; goals for entertainment programs; and much more.
PROMO's Event Marketing SurveyPROMO's Event Marketing survey provides data on how brand marketers are using the growing tactic of event marketing in their strategies. Topics include spending trends, ROI measurement, strategy development, staffing and more.
Purchase Year Over Year Data: 2004:
PROMO's Premium and Incentives SurveyThis report highlights planning and spending trends among marketers for premium and incentive programs. Data includes incentive program goals; expected spending, ROI measurement; types of premiums and rewards used; and more.
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PROMO's Sampling ChartA complete listing of promotional sampling opportunities in 2005, across retail, sports, holiday events and much more.
Research ContactsFor help with your order, contact Lynn Adelmund, Director, Marketing Research
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Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READFocus on TacticsAT RETAILSalon Selectives to Renew Old Brand Name with New FormulaRetail Center Launches Cash Giveaway CampaignVirgin Megastores Rolls Out Digital Signage NetworkAGENCY FOCUSThe Marketing Arm Reorganizes; Promotes Belmont and TemperleyLime Names Promotions Directors, Hires OthersAllen & Gerritsen Add Brand Promotion to OfferingsEVENT MARKETINGRetail Center Launches Cash Giveaway CampaignSubway Celebrates Spokesman’s 10-Year Weight LossTecate Drives Long Beach Grand Prix EventsFocus on TacticsINTERACTIVE MARKETINGTassimo Webisodes Showcase Coffee, Office ComedyMcDonald’s Revives Online Game to Promote Fish SandwichCrystal Light, Mandy Moore Challenge Women in Online CommunityLEGAL/REGULATORYAGs Probe A-B, Miller into Alcoholic Energy Drink MarketingViral but VirtuousRoehm Ends Wal-Mart LawsuitPREMIUMS & INCENTIVESAlltel Observes Daytona 500 Win with Free MinutesAirTran Airways Drives Loyalty with ‘Pit Crew’ Service, ContestRed Lion Offers Bonus Points in Leap Year Promotion |
