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EVENT MARKETING

A rotating group of experts offer their professional advice on all questions related to event marketing.

COUPONING

CHARLES K. BROWN
VP, Marketing
NCH Marketing Services Inc.
Deerfield, IL

Charlie has more than 18 years of experience in the coupon promotion industry and is a nationally recognized expert on coupons and promotional marketing trends. He is chair of the Promotion Marketing Association's Coupon Council.
At NCH, Charlie oversees the U.S. Coupon Services marketing group, including product development, marketing services and analytical services for NCH's retailer and manufacturer coupon redemption services.

INTERACTIVE

JED WEISSBLUTH
Managing Partner
Ascent Marketing Partners
Chicago, IL

Jed Weissbluth is a managing partner of Ascent Marketing Partners, a firm specializing in the administration of interactive promotions for regional and national clients. A contributor to PROMO Magazine, an attorney and co-inventor of digital marketing methods, Jed’s experience includes planning and executing mass-market promotions involving Internet and telecommunications technologies.

LEGAL

LINDA A. GOLDSTEIN
Partner
Manatt, Phelps & Phillips
New York, NY

Linda is a nationally recognized expert in several distinct industry segments, including promotions, the Internet, direct response and telemarketing. She is the co-chair of the Government and Legal Affairs Committee of the Promotion Marketing Association. She is also the chairman of the board of the Electronic Retailing Association. She is a frequent writer and media commentator on the subject of promotion marketing.

INTERNATIONAL

AMIE SMITH
Founder
The Global Marketer

Amie Smith is founder of The Global Marketer, an international consulting company she launched with her father, Kerry E. Smith, founder of PROMO magazine. Prior to starting her own company, Amie was managing director for Zipatoni NYC, the New York arm of the St. Louis-based promotion agency. Prior to Zipatoni, Amie served as director of international business development for two NYC-based interactive promotion agencies.
Amie started her career at PROMO, serving as the international editor, and working on special projects, including the creation of the World PRO Awards of Excellence (founded: 1991). Amie currently serves as VP of professional recognition for the Marketing Agencies Association Worldwide and in that capacity is responsible for the development and international marketing of the annual Globes Awards, a recognition program for the best marketing campaigns around the world.

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