RESEARCH FOCUS: Premiums and Incentives

Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine

The dollar still reigns as the No. 1 most popular type of consumer and employee incentive, according to PROMO's second annual Premium & Incentives Study....

Yuletide Lattes 

By: By Amy Johannes

Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...

Yahoo, Starbucks Align For Personals Incentive 

By: By Amy Johannes

Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service....

Corporate Incentive Budgets Mostly Flat for 2006: Study 

(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005....

SITE Study Explores Forces Shaping the Incentive Industry 

By: By Barbara Scofidio

(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have...

Data Collection Pushing Loyal Customers Away: Study 

New York Times Launches Loyalty Program 

GoDaddy.com Rewards Employees With $750,000 in Prizes 

Yamaha Wants in on the P&I Market 

By: By Andrew Scott

BellSouth Dangles Gift Cards for Services 

By: By Andrew Scott

'Green' Cards Ready to Take Root 

By: By Betsy Spethmann

Eos Airlines Launches Rewards Program 

By: By Amy Johannes

P&I Postscript 

The Real Problem with Rebates 

By: By Betsy Spethmann

Rebate programs don't need new legislation; they need tougher enforcement of current laws, and better education for marketers and retailers, industry experts say. ...

Blockbuster Launches Online Gift Voucher 

By: By Amy Johannes

Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company's popular gift card products....

Gap, Nike Golf, Others Ink New Deals: The ASI Show 

By: By Amy Johannes and Patricia Odell

Gap Inc. Business Direct has signed a deal with wholesale distributor Staton Corporate & Casual to carry Gap and Old Navy-branded corporate apparel....

Norwood Halts Sale of Company 

By: By Patricia Odell

Auto Incentives Slip in 2005 

By: By Andrew Scott

Last year automakers spent $1.2 billion less on incentives than they did in 2004, according to Edmunds.com, an online resource for automotive information. Analysts said the decline is due to lower priced cars resulting in less incentive spending by automakers....

ASI Honors Distributor Choice Winners 

By: By Patricia Odell

The Advertising Specialty Institute honored the winners of the 2006 Counselor Distributor Choice Awards last week at Hard Rock Live at Universal Studios CityWalk, as a part of the ASI Show held in Orlando....

Growing the Distribution Business 

By: By Patricia Odell

There is a slight shift in the wind: many promotional products distributors no longer want to focus solely on the niche of selling promotional products, but want to expand their businesses by offering additional services to clients....

Virgin Atlantic Rolls Out Space Miles 

Virgin Atlantic is giving its frequent flyer members an out of this world experience, offering the chance to redeem miles for a trip to outer space....

U.K. Gift Card Maker Adds Research Service 

U.K. gift card supplier Giftex, Inc. has launched a research service for European marketers eager to catch up to the popularity of gift cards in the U.S....

Archway Sells Merchandising Business 

P&I Postscripts 

BURGER KING CORP.: has teamed up with the National Football League and the U.S. Figure Skating Association for...THE ASI SHOW: has created an advisory board made up of...GIFTCERTIFICATES.COM: Seattle, added 13 retailers to its......

SITE Gains Momentum on New Strategic Plan 

By: By Amy Johannes

Wendy's Taps Consumer Loyalty Via AirTran Rewards 

By: By Amy Johannes