Features

Bad Boy Marketing

Mar 1, 2007 12:00 PM, By Amy JOhannes

It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept....

Casting Call

Mar 1, 2007 12:00 PM, By Betsy Spethmann

If you missed some stunt that a marketer pulled on the street today, don't worry. Chances are it'll end up on TV-and not necessarily on the evening news....

No Anchovies

Mar 1, 2007 12:00 PM, By Amy Johannes

Jim Ensign knows pizza. He has overseen online marketing for Papa John's for three years. Since 2001, when the online ordering service kicked off, more...

Come One, Come All

Mar 1, 2007 12:00 PM, By Patricia Odell

March is Memories Month at Garden Fresh restaurants. The chain has informed 500,000 customers through e-mail that a classic creamy tomato soup is being...

PROMO Players

Dogs Rule

Mar 1, 2007 12:00 PM, By Larry Jaffee

For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man's best friend appreciate it when...

Beananza!

Mar 1, 2007 12:00 PM, By Patricia Odell

Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,...

Fight Club

Mar 1, 2007 12:00 PM, By Patricia Odell

As the sun dips on April 5, tens of thousands of young men will settle in sports bars and living rooms to watch on pay-per-view an Ultimate Fighting Championship...

Back to the Future

Mar 1, 2007 12:00 PM, By Amy Johannes

Playtime is getting techie. At the American International Toy Fair in New York in February, brands were out in full force with gadgets sharpening traditional...

Is There a Doctor in the Store?

Mar 1, 2007 12:00 PM, By Betsy Spethmann

Got a cough? Forget the doctor. Go to a grocery store. That's right. Medical clinics are springing up in supermarkets, mass-merchandise outlets and drug...

Legal Check

Mar 1, 2007 12:00 PM, By Joseph Lewczak

There's no doubt that promotional tactics are an effective way to increase consumer awareness of, and interaction with, a brand's products, with the ultimate...

The British Invasion

Mar 1, 2007 12:00 PM, By Betsy Spethmann

Ordinarily, the launch of a new grocery chain would be good news for packaged goods marketers. But that's not the case with Tesco. The U.K. retail giant,...

Do-It-Yourself Sweeps

Mar 1, 2007 12:00 PM, By Betsy Spethmann

Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons...

Coupon Redención

Mar 1, 2007 12:00 PM, By Shelly Lipton

So much for the myth that Hispanics don't use coupons. Latins redeem them just as voraciously as other groups, a study by direct mail media company Advo...

Opinions

Innovation, 3; Idiocy, 3

Mar 1, 2007 12:00 PM, By Betsy Spethmann

What is it about human nature that makes us want to kick a guy who's down? A lot of folks took a beating in Boston's bomb scare last month. Cartoon Network's...

Respect at Last

Mar 1, 2007 12:00 PM, By Rick Roth

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial...

Editor's Note

Great Expectations

Mar 1, 2007 12:00 PM, By Ray Schultz

This page doesn't usually contain news, but it does this month. It's that PROMO has a new editor in chief: Larry Jaffee. For those who don't know him,...

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