In The News

Wake Up Call

Dec 1, 2006 12:00 PM, By Andrew Scott

Don't get so smug the next time you have a good promotional idea. Chances are consumers won't get it. A new survey by research firm IMI International...

Hilton Strikes a High Note

Dec 1, 2006 12:00 PM, By Andrew Scott

Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel's lobby....

Bear Necessities

Dec 1, 2006 12:00 PM, By Betsy Spethmann

Procter & Gamble is hosting an upscale public restroom in New York City's Times Square this holiday season where it is putting rolls of its Charmin Ultra...

Ah Choooooooo!

Dec 1, 2006 12:00 PM, By Amy Johannes

Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...

Pontiac Contest Seeks Band for New Year's Eve

Dec 1, 2006 12:00 PM, By Andrew Scott

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is...

Xtra

Dec 1, 2006 12:00 PM

11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. ...

Channels

The Meaning of Christmas

Dec 1, 2006 12:00 PM, By Amy Johannes

Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What...

Yuletide Lattes

Dec 1, 2006 12:00 PM, By Amy Johannes

Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...

Entertainment

Lost No More

Dec 1, 2006 12:00 PM, By Amy Johannes

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, ...

Features

e-zines are e z

Dec 1, 2006 12:00 PM, By Patricia Odell

Yule Flip Peppermint Chip. What's that? It's the new Blizzard flavor from Daily Queen. Granted, some of us missed it. ...

I Saw the Light

Dec 1, 2006 12:00 PM, By the PROMO EDITORS

Talk about inspiration: Every one of this year's Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional...

Rewind

Dec 1, 2006 12:00 PM, By The PROMO EDITORS

So much for glacially paced evolution. Promotion marketing took defined strides this past year....

Backward Glance

Going for Gold

Dec 1, 2006 12:00 PM, By Rod Taylor

There's an old saying that Timing is everything, and truth be told, it really is. ...

Editor's Note

Tis the Season

Dec 1, 2006 12:00 PM, By Patricia Odell

Two words, taboo last year, are back in vogue as holiday shopping reaches a fevered pitch this month. Merry Christmas. The Grinch who attempted political...

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