September 1, 2006
In the News
Tiempo de Partido!
Sep 1, 2006 12:00 PM, By Patricia Odell
In one part of the Southwest this summer, Dr Pepper is sponsoring a tour by a grammy-award winning Latino band, wildly popular with what it terms the...
TV That Pops
Sep 1, 2006 12:00 PM, Patricia Odell
Fun fact: Did you know that 80% of popcorn consumed at home is eaten while watching television? So what better pair to get together than Orville Redenbacher...
PROMO Xtra
Sep 1, 2006 12:00 PM
8/10 Quiznos' Senior VP-marketing Scott Lippitt, is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter...
Marketers
Sampling Smarts
Sep 1, 2006 12:00 PM, By Andrew Scott
General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline...
2007 Sampling Program Planner
Far more than simple "freebies," you know that samples can be an...
Consumers
Starring Roles
Sep 1, 2006 12:00 PM, By Amy Johannes
Street luger David Dean careens down a hill at 70 mph. For the 22-year-old, nothing beats the adrenaline rush of coasting down a country road near his...
2006 PRO Awards Finalists
PRO Awards Finalists
Cream of the 2006 Crop
Sep 1, 2006 12:00 PM
Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the...
Feature Stories
The Tech Trek
Sep 1, 2006 12:00 PM, By Betsy Spethmann
When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink....
Brands are Built Brick by Brick
Sep 1, 2006 12:00 PM, By Steen Kanter
It's 1983. I'm cheap, so I'm buying my daughter clothes at Sears. She turns to me. Daddy, it's OK that you're so cheap, but can we at least get a Gap...
Inventive Incentives
Sep 1, 2006 12:00 PM, By Patricia Odell
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises...
Backward Glance
One Hot Dog
Sep 1, 2006 12:00 PM, BY ROD TAYLOR
You're driving down the interstate when suddenly you're passing a 27-foot long truckshaped like a giant hot dog. Do you: A: Floor it, putting maximum...
Editor's Note
Time to make technology investments pay off
Sep 1, 2006 12:00 PM, BY KATHLEEN M. JOYCE
Call it Labor Day Gloom. As the last days of summer wind down, consumer confidence, as reported by the University of Michigan, has reached lows not seen...
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