In The News

Going for Gold

Feb 1, 2006 12:00 AM, By Patricia Odell

About 2 billion TV viewers are expected to watch the 2006 Winter Games this month, with 35,000 spectators at the opening ceremony alone in Torino (aka Turin) Italy. ...

Picabo Under the Tent

Feb 1, 2006 12:00 AM, By Andrew Scott

Consumer electronic giants Panasonic and Samsung geared up for the Olympics with promotions aimed at winning the hearts and minds of viewers and participants. ...

All the World’s a Sunny Day: Kodak

Feb 1, 2006 12:00 AM, By Amy Johannes

Eastman Kodak Co. knows the importance of capturing memories—especially at historic events. ...

Visa Gives Blogs, Gaming a Workout

Feb 1, 2006 12:00 AM, By Betsy Spethmann

Visa may be a longtime Olympic sponsor—19 years and counting, at least through 2012—but its promotions carry a high-tech edge this time around. Visa USA is hosting blogs from Olympic and Paralympic athletes as part of its estimated $100 million-to-$150 million Olympics campaign, themed “The Journey.” The global campaign has been showcasing the personal stories of 15 athletes since it broke in May 2005....

PROMO Xtra

Feb 26, 2006 12:00 AM

Excerpts from our e-newsletter ... Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop the...

Marketers

Family Plan

Feb 1, 2006 12:00 AM, By Betsy Spethmann

Kraft Foods is working to reach consumers more directly, and seamlessly. ...

Code Read

Feb 1, 2006 12:00 AM, By Betsy Spethmann

Look what’s in cereal boxes these days: DVDs, ringtones, mix-your-own music, even the punchline to Lucky the Leprauchan’s escapades. ...

Channels

Dealing in Cards

Feb 1, 2006 12:00 AM, By Patricia Odell

At a New York Target store, one gift card among the many is dye-cut in the shape of a red shopping basket...

Walgreens’ Fine Point

Feb 1, 2006 12:00 AM, By Betsy Spethmann

Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit....

Consumers

Blanketing the Beach

Feb 1, 2006 12:00 AM, By Andrew Scott

In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with ...

Hot Props

Starbucks Goes Hollywood

Feb 1, 2006 12:00 AM, By Amy Johannes

Last month, business reports and media headlines screamed about Starbucks Corp.’s entry into the movie business. ...

Music for ‘My’ Generation

Feb 1, 2006 12:00 AM, By Tom Valdiserri

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’...

Features

In The Game

Feb 1, 2006 12:00 AM, By Amy Johannes

Energy running low, hip-hop icon 50 Cent searches frantically for his shooter. Can he escape the threats lurking in the shadows of the alleyway?...

Long-Range Forecast

Feb 1, 2006 12:00 AM, By Betsy Spethmann

At first, Darell Hammond worried that the most pressing need in Bay St. Louis wasn’t a playground. The Mississippi town had been devastated by Hurricane Katrina...

2006 Cause Marketing Planner

Feb 1, 2006 12:00 AM

Pick Your Partners Walk for the kids? Support the local library? PROMO's Annual Planning Guide will help you choose cause marketing partners from among dozens of worthy organizations....

Homework

Hearth and Hard Drive

Feb 1, 2006 12:00 AM, By Betsy Spethmann

This whole glimpse-of-future-technology thing has gone from Big Brother to Oh, Brother. ...

Backward Glance

More Than a Moccasin

Feb 1, 2006 12:00 AM, By Rod Taylor

In-store marketing for men’s shoes was once an oxymoron—there was no in-store marketing done in this huge category. Retailers arranged various left-footed shoes on a sales table and then (are you ready for this?) put the price sticker on the arch of each sole. ...

Editor's Note

Remembering Soft-Spoken Crises

Feb 1, 2006 12:00 AM, By Kathleen M. Joyce

It’s been 13 months since a tsunami struck countries along the Indian Ocean. Five months have elapsed since back-to-back hurricanes walloped the Gulf Coast of the U.S. And winter has been scourging the lower mountains of the Himalayas, including the valleys of Pakistan, where an earthquake turned the world upside down last October....

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