In the News

Curtain Up for Snapple's Broadway Debut

Jul 1, 2005 12:00 PM, Patricia Odell

Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility...

There's Something Special About Aqua Velva

Jul 1, 2005 12:00 PM, Patricia Odell

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father's bathroom, is out with a line extension and...

PROMO Xtra

Jul 1, 2005 12:00 PM

Excerpts from our e-newsletter 6/16 Two New York judges last week dismissed two suits against D.L. Blair and The New York Daily News over a printing error...

Marketers

Mission: Fun in the Sun

Jul 1, 2005 12:00 PM, By Amy Johannes

It was a not-so-covert operation. The plan was to rescue a Yorktown Heights, NY, hotdog truck operator from his business. The mission? Hop on a hot air...

Tequila-Branded Music Headlines Summer Tour

Jul 1, 2005 12:00 PM

Sauza Tequila hopes to expand brand awareness beyond store shelves this summer by reaching its target with some of the liveliest music around. Downloadable...

Outside the Box

Jul 1, 2005 12:00 PM, Amy Johannes

Finding a new way to build out a brand in a static product category isn't easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue...

Channels

Walk This Way

Jul 1, 2005 12:00 PM, By Betsy Spethmann

New research on shoppers' travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm...

Shopper Friendly

Jul 1, 2005 12:00 PM, By Margery Weinstein

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their...

Consumers

Urban Renewal

Jul 1, 2005 12:00 PM, By Betsy Spethmannn

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald's. The first time I went to one, I was amazed at the crowd:...

Hot Props

The Peacock Gets Plucked

Jul 1, 2005 12:00 PM, By Amy Johannes

As the battle for next season's ad dollars winds down, the winners and losers have emerged. In the winners' corner: ABC, CBS and several cable networks,...

Feature Articles

Winning Gen-Xtreme

Jul 1, 2005 12:00 PM, BY TIM PARRY

If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical...

Next-Tech

Jul 1, 2005 12:00 PM, By Betsy Spethmann

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon...

Marketers' Salary Survey

Marketers' Salary Survey

Jul 1, 2005 12:00 PM, BY KATHLEEN M. JOYCE

The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen...

Homework

Identity Theft

Jul 1, 2005 12:00 PM, By Betsy Spethmann

It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,...

Backward Glance

Card Sharps

Jul 1, 2005 12:00 PM, BY ROD TAYLOR

Bentonville, AR, proud home of Wal-Mart, is the murder capitol of the world for consumer promotions. How do you argue that promotion is more effective...

Editor's Note

Beyond the X chromosome

Jul 1, 2005 12:00 PM

Which do you want first, the bad news, the good news or the other bad news? Alright, here's the (first) bad news: according to PROMO's 2005 Salary Survey,...

CORRECTIONS

Jul 1, 2005 12:00 PM

In our coverage of the PROMO 100, the following items require correction: Saatchi & Saatchi X ranks No. 48, not No. 90. Its estimated revenues for 2004...

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info