In the News

Rewriting Placement History

Mar 1, 2005 12:00 PM, Amy Johannes

Warner Bros. Domestic Television Distribution is cutting new deals to graphically insert products into TV sitcom re-runs. Such digital advertising uses...

Legislation Proposed to Publicize Start Times of Ads in Theaters

Mar 1, 2005 12:00 PM, By Patricia Odell

Think you have a captive audience for that promotion planned to run prior to the start of Be Cool? Think again. A Connecticut legislator has proposed...

Doubletree Celebrates Hotel Facelift

Mar 1, 2005 12:00 PM, Amy Johannes

To create buzz for its newly reopened Metropolitan Hotel and reposition itself in the New York tourism industry post-9/11, Doubletree is making a splash...

PROMO Xtra

Mar 1, 2005 12:00 PM

Excerpts from our e-newsletter 2/10 Donny Deutsch and his ad agency play a big role in tonight's The Apprentice, as the teams are challenged to create...

CREATIVE SHOWCASE

Mar 1, 2005 12:00 PM

CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at...

Marketers

Tag by Tag

Mar 1, 2005 12:00 PM, By Amy Johannes

The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency...

Channels

Seasoned to Taste

Mar 1, 2005 12:00 PM, By Betsy Spethmann

One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug...

Consumers

Pecking Order

Mar 1, 2005 12:00 PM, By Kathleen M. Joyce

To celebrate the Lunar Year of the Rooster, Absolut vodka launched last month its first Web site for a non-English speaking audience. Scripted entirely...

Hot Props

What's in a Name?

Mar 1, 2005 12:00 PM, By Tim Parry

Branding at the ol' ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to...

NEW OPPS

Mar 1, 2005 12:00 PM

Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy...

Feature Stories

Partnering for Points

Mar 1, 2005 12:00 PM, By Betsy Spethmann

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he...

Homework

Parenting in the Paint Aisle

Mar 1, 2005 12:00 PM, By Betsy Spethmann

My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the...

In My Opinion

Red Fish, Blue Fish

Mar 1, 2005 12:00 PM, By Kelly Hlavinka

But if I ran the zoo,Said young Gerald McGrew,I'd make a few changes.That's just what I'd do Dr. Seuss Dr. Seuss knew a thing or two about customer data...

Act on Transaction

Mar 1, 2005 12:00 PM, By Pat Furey

THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don't know which half. Retailers...

Backward Glance

High Flyer

Mar 1, 2005 12:00 PM, BY ROD TAYLOR

In the post-Vietnam era, America's military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom...

Editor's Column

Part of the Whole

Mar 1, 2005 12:00 PM

Not long after my husband and I were married, he pushed me out the door. No, no, not literally. But he knew I was at loose ends, having recently resettled...

Letters

Letters

Mar 1, 2005 12:00 PM

Also worthy causes I just received the [February] issue of PROMO and was excited to see coverage on cause-related marketing efforts. While there were...

People

Agency moves

Mar 1, 2005 12:00 PM

Exhibit Works, Walnut Creek, CA, appointed Mark Adams project director for the Museum Services Division. Elsewhere, Kathleen Loesch joined Detroit-based...

Client side

Mar 1, 2005 12:00 PM

Scholastic Entertainment, New York City, hired Katherine Benson as director-national TV sponsorship sales, a newly created position. Los Angeles, CA-based...

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