January 1, 2005
In the News
Cingular launches phone-film contest
Jan 1, 2005 12:00 PM, Amy Johannes
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting...
Creative Showcase
Jan 1, 2005 12:00 PM
CLIENT Coca-Cola, Atlanta, GA AGENCY Driving Impressions, Seattle, WA Coke is transforming some of its fleet of tractor trailer trucks into moving billboards...
Xtra
Jan 1, 2005 12:00 PM
Excerpts from our e-newsletter 12/15 PepsiCo will buy out General Mills' share of their Snack Ventures Europe joint venture for $750 million. General...
Channels
Private Plans
Jan 1, 2005 12:00 PM, By Betsy Spethmannn
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store...
Hot Props
Super Sponsorship
Jan 1, 2005 12:00 PM, By Tim Parry
It's been said that as many people watch the Super Bowl for the commercials as they do the Big Game. Annually the most-viewed television show, it gives...
Marketers of the Year
The Idea Makers
Jan 1, 2005 12:00 PM
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product...
SPECIAL REPORT: Event Marketing
Crowd Control
Jan 1, 2005 12:00 PM, BY PATRICIA ODELL
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,...
Q&A: Damage Control
Jan 1, 2005 12:00 PM
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year's Super Bowl stunt has forced us to lose some...
National Impact
Jan 1, 2005 12:00 PM, BY TIM PARRY
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks...
Backward Glance
Volkscycle
Jan 1, 2005 12:00 PM, BY ROD TAYLOR
My late mother was the most incredibly optimistic person I've ever known. A favorite family story, illustrative of her nature, is the one about the time...
Editor's Note
Mothers of Reinvention
Jan 1, 2005 12:00 PM
I'll share at least one of my New Year's resolutions with you: I want to make each issue of PROMO a better Now don't get me wrong I'm proud of the hard...
Correction:
Jan 1, 2005 12:00 PM
Due to an editorial production error, the opinion column that appeared in the December issue was attributed to the incorrect author. Marketing for the...
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