Campaigns

Born to be Wired

Nov 1, 2004 12:00 PM, Patricia Odell

INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm...

Phone Card Sweeps are the Cat's Meow

Nov 1, 2004 12:00 PM, Patricia Odell

IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical...

Marketers

Automatic Transgressions

Nov 1, 2004 12:00 PM, By Betsy Spethmann

THE PRIZE WAS a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,...

Lights, Camera, Ford

Nov 1, 2004 12:00 PM, Tim Parry

As an unprecedented number of new cars and trucks arrive in Ford dealer showrooms this fall, Ford Motor Co. is launching a comprehensive marketing strategy...

Playing By the Rules

Nov 1, 2004 12:00 PM, By Judith L. Grubner

MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random...

Channels

For a Limited Time Only

Nov 1, 2004 12:00 PM, By Betsy Spethmann

Meow Mix Co. only meant to have its store open for a week. But traffic was good, and the p.r. coverage so far-flung that a would-be franchisee called...

Agencies

Shades of Grey

Nov 1, 2004 12:00 PM, By Betsy Spethmann

WPP Group's promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,...

Overseas

2004 Globes Winners

Nov 1, 2004 12:00 PM, By Amie Smith Hughes

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe...

Features

Winners' Circle

Nov 1, 2004 12:00 PM, BY TIM PARRY

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while...

The Big Spenders

Nov 1, 2004 12:00 PM

WHAT RETAILER has sold the most copies of Ray Charles' final CD, Genius Loves Company? Starbucks. Surprised? That's just one of the marketing gems you...

Not Just a Novelty

Nov 1, 2004 12:00 PM, BY KATHLEEN JOYCE

Beginning in our July issue, PROMO looked at the impact the mobile phone messaging channel is having on brand marketing. That month, we looked at how...

Guest Column

Plot Line Promotions

Nov 1, 2004 12:00 PM, By Larry Durst

A new entertainment marketing option is emerging where the promotion is the entertainment and the brand is the star. Call these plot-line promotions....

The Missing Link

Nov 1, 2004 12:00 PM, By Kelly Crerar

Is the consumer packaged goods industry taking full advantage of the Internet? No, according to Steve Warshaw, VP-business development for AC Nielsen....

Homework

Bronze Bombshells

Nov 1, 2004 12:00 PM, By Betsy Spethmann

Only in America can you find statues of Nathan Hale, Jack Brickhouse and Bob Hartley all within a block of each other. Actually, only in Chicago because...

Backward Glance

Talking Turkey

Nov 1, 2004 12:00 PM, By Rod Taylor

In my family, as in most primitive tribes, we tend to remember our holidays by key events that occurred around them, as opposed to by the year. There...

Editor's Note

Leading the Pack

Nov 1, 2004 12:00 PM, Kathleen M. Joyce, Editor

Despite my laptop and cell phone, I try to catch up on my reading in airport terminals and in-flight. Not long ago, on my way to the Motivation Show in...

People

Marketing Services

Nov 1, 2004 12:00 PM

Jim Venable named senior director-brand strategy for Disc Marketing's Pasadena, CA, brand entertainment division. Laughlin/Constable, Inc., Chicago, hired...

Client Side

Nov 1, 2004 12:00 PM

Hosea Belcher tapped as senior VP-marketing and creative services at Premiere Radio Networks, Los Angeles. He replaces Marty Raab who left the company...

Xtra Recap

Xtra

Nov 1, 2004 12:00 PM

10/14 McDonald's is temporarily dropping its globally recognized Golden Arches logo in ads in the U.K in an attempt to change customer's perceptions....

Campaigns

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