SPECIAL REPORT: Testing Texting

Missing the Medium

Aug 1, 2004 12:00 PM, BY KATHLEEN M. JOYCE

A woman is walking through London's Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a...

The Marketer's Holy Grail?

Aug 1, 2004 12:00 PM, BY BILL CARMODY

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging...

Texting: Ultimate Loyalty Tool

Aug 1, 2004 12:00 PM, BY ROB LAWSON

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;...

Campaigns

Revving Its Engines

Aug 1, 2004 12:00 PM, Tim Parry

U.S. GASOLINE PRICES are at an all-time high, so it would take the ultimate promo to make filling the tank fun instead of a necessary evil. Shell Oil...

Consumers

Licensed products still prevail

Aug 1, 2004 12:00 PM, By Lorin Cipolla

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV...

Marketers

Road Trip

Aug 1, 2004 12:00 PM, By Tim Parry

ONCE UPON A TIME, mobile marketing was as simple as a man wearing a sandwich board with an Eat At Joe's message. Then on-the-street marketing joined the...

Feature Stories

ROI Real-Time

Aug 1, 2004 12:00 PM, BY TIM PARRY

It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge...

Full Steam Ahead

Aug 1, 2004 12:00 PM, BY BETSY SPETHMANN

Terry Atkins' mom collects Campbell's Soup labels the old-fashioned way. Atkins is director-integrated marketing at Campbell's Camden, NJ, headquarters....

Homework

Kids with Lemons

Aug 1, 2004 12:00 PM, By Betsy Spethmann

One piece of parenting advice I heard years ago has done more for the neighbors' kids than my own. The advice is this: Stop at every lemonade stand you...

Letters

letters

Aug 1, 2004 12:00 PM

Language barrier Thank you for the article on Hispanic-American consumers [PROMO July]. Your readers may not know, however, that many of these consumers'...

People

Marketing Services

Aug 1, 2004 12:00 PM

Concord Litho Group, Concord, NH, promoted Shawn Macey to production manager, Willy Burnell to digital prepress supervisor and Chris Lefort to the newly...

Client Side

Aug 1, 2004 12:00 PM

Lee Ane Daly promoted to executive VP-marketing at ESPN, New York City. Eddie Hill has been promoted to VP-maketing for Nickelodeon, New York City. Elise...

Editor's Note

Testing, 1, 2, 3

Aug 1, 2004 12:00 PM

For marketers, a healthy dose of skepticism is just that: healthy. You don't have to be from Missouri to appreciate a show me mentality. It's endemic...

Xtra

Aug 1, 2004 12:00 PM

7/15 In response to the childhood obesity epidemic sweeping the nation, Subway has invested between $25 to $35 million, or 20% of its national advertising...

Hot Properties

Howdy, Pardners

Aug 1, 2004 12:00 PM, By Lorin Cipolla

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy...

Guest Column

Cross-pollinating

Aug 1, 2004 12:00 PM, By Wayne Henninger

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft...

Backward Glance

Pinheads Unite!

Aug 1, 2004 12:00 PM, By Rod Taylor

With the 2004 Athens Olympic Games upon us, I'm reminded of my own brush with Olympic glory in 1984. Of all the things I've seen in thirty-two years in...

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