Campaigns

Ostrich brain size?

Jul 1, 2004 12:00 PM, Patricia Odell

Did you know that an ostrich's brain is smaller than its eye? That's just one of the interesting facts you never knew you wanted to know that can be discovered...

Deals

A Taste of Hollywood

Jul 1, 2004 12:00 PM, Lorin Cipolla

IN A HIGHLY anticipated deal, McDonald's Corp. has joined forces with Sony Connect, Inc., which is angling to be a major player in the digital music world....

Consumers

Speaking Two Languages

Jul 1, 2004 12:00 PM, By Betsy Spethmann

There's a dichotomy in marketing to the Hispanic community that goes beyond bilingual. Hispanic culture is hip these days, so it influences general marketing...

Channels

Soft Goods Propel Hard Drives

Jul 1, 2004 12:00 PM, By Betsy Spethmann

WOMEN ARE DRIVING the growth of online shopping. Last year, women accounted for 52% of online buyers 18.9 million of the total 36.5 million U.S. shoppers...

Marketers

Playing Politics

Jul 1, 2004 12:00 PM, By Betsy Spethmann

PROMOS TIED TO VOTER registration are the hot ticket this summer as marketers tap the urgency surrounding this presidential election. Activists want to...

Products

Products

Jul 1, 2004 12:00 PM

Bearer of good tidings Marketing messages get delivery with New York Message Bears, whose vests are knit with personalized messages. Chase ordered 10,000...

Tools

DISPLAY INNOVATION, VIRAL COUPONING AND GIFT CARD INCENTIVES

Jul 1, 2004 12:00 PM

ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed...

Homework

Bearing Fruit

Jul 1, 2004 12:00 PM, By Betsy Spethmann

The raspberries ripen this month. My family inherited a modest patch of raspberry plants when we bought our house. It has tripled in size the last few...

People

Agency Moves

Jul 1, 2004 12:00 PM

Virginia Bates named partner and Chris Steenstra named senior partner at Eric Mower & Associates, Syracuse, NY. Also, Kevin Tripodi promoted to partner...

Client Side

Jul 1, 2004 12:00 PM

New York City-based Scripps Networks tapped Brooke Johnson as president of the Food Network. BondRewards, Los Gatos, CA, name Brian Anderson president...

Editor's Note

Risky business

Jul 1, 2004 12:00 PM, Kathleen M. Joyce, Editor

We've all heard the old Confucian curse, May you live in interesting times. Are they getting interesting enough for you? Brands across the globe are developing...

Feature Stories

Covering Their Assets

Jul 1, 2004 12:00 PM, BY TIM PARRY

The 2004 Summer Olympic Games in Athens could be the riskiest investment in the history of sports marketing. If the Games go on next month without a hitch,...

Better Off at Number 2

Jul 1, 2004 12:00 PM, BY PATRICIA ODELL

As the economy recovers, the mantra from human resources consultants has been that long-patient employees will begin to migrate elsewhere unless their...

Hot Props

Tuning In

Jul 1, 2004 12:00 PM, By Lorin Cipolla

Broadcast networks broke new ground at this year's upfront, revealing year-round, fluctuating schedules and continued involvement in reality-based programming...

Guest Columns

From Junk Box to Inbox

Jul 1, 2004 12:00 PM, By Stephanie Brown

Can Spam Act, Do-Not-Email, Spam blockers, blacklists, junk mail filters. As technology evolves, so do laws designed to protect consumers from abuse of...

Promote the Vote

Jul 1, 2004 12:00 PM, By Bob Petrosino

It's time again in our country's democratic cycle to elect those who will shape and influence the economic, environmental, international and societal...

Backward Glance

Lions and Tigers and Bears

Jul 1, 2004 12:00 PM, By Rod Taylor

Gibson Carey, Procter & Gamble's VP-advertising worldwide, retired 10 years ago after 38 years with the firm. You're probably thinking, not unkindly,...

Xtra

Jul 1, 2004 12:00 PM

6/10 Steven J. Heyer, the president and COO of the Coca-Cola Co. will leave the company following a mutual agreement between Heyer and new CEO E. Neville...

letters

Jul 1, 2004 12:00 PM

Defending coupons Your story, Coupon Crimes, in the April issue gave the industry a black eye. The tone was negative and gave the impression that coupons...

CORRECTIONS:

Jul 1, 2004 12:00 PM

We've had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 [PROMO June]. This year, we isolated revenues generated...

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