Feature Stories

Feel the Power

Apr 1, 2004 12:00 PM

There's a scene in the Charlie Chaplin flick Modern Times where Chaplin, playing the working stiff in a massive production plant, races along an assembly...

Xtra

Apr 1, 2004 12:00 PM

3/11 New Jersey has charged a state resident with masterminding a coupon fraud scheme that netted $800,000. Meanwhile, eBay has restricted online auctions...

Campaigns

Cleaning Up

Apr 1, 2004 12:00 PM, Patricia Odell

THERE'S LIKELY A CONTAINER OF it somewhere around your house. It's OxiClean, the powdery stain remover originally made for laundry problems that customers...

Keeping it Local

Apr 1, 2004 12:00 PM

There's a new show in town and Busch Gardens Tampa Bay is looking for locals to fill the seats. KaTonga-Musical Tales from the Jungle is a theatrical...

Deals

Nick Uses Its Noggin

Apr 1, 2004 12:00 PM

This month and next, General Growth Properties will bring Nickelodeon's Noggin brand into a handful of malls with Club Noggin centers. They will test...

Playing Doubles

Apr 1, 2004 12:00 PM

THE WOMEN'S TENNIS ASSOCIATION (WTA) Tour served up a $5 million partnership with Dubai Duty Free (DDS), establishing the airport retailer as a five-year...

Consumers

Translating Sales

Apr 1, 2004 12:00 PM, By Lorin Cipolla

ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After...

Latin Flavor

Apr 1, 2004 12:00 PM

A longtime marketer to Hispanics, Knorr has recently begun reaching out to younger, more acculturated Latinos. The CPG company, a division of Unilever...

Marketers

Target Practice

Apr 1, 2004 12:00 PM, By Betsy Spethmann

WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances...

Agencies

Samsung remaps The Matrix

Apr 1, 2004 12:00 PM

How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that...

People

Agency Moves

Apr 1, 2004 12:00 PM

The Interpublic Group of Cos., New York City, hired Stephen Gatfield as executive VP-global operations and innovation. Tustin, CA-based al Punto Advertising...

Client Side

Apr 1, 2004 12:00 PM

Dan Cooke appointed VP-sales for Warner Bros. Online, Los Angeles, CA. Laura Schooler named associate director-marketing for Pricewaterhouse-Coopers',...

Articles

Code Read

Apr 1, 2004 12:00 PM

INTERNET SERVICE PROVIDERS are trying to block spam under several new initiatives. For example, Yahoo and e-mail management firm Sendmail are testing...

California: What's in Store

Apr 1, 2004 12:00 PM

CALIFORNIANS are shopping again and still fighting over Wal-Mart. Supermarket workers ended their 20-week strike in early March, ratifying a three-year...

It's Show Time

Apr 1, 2004 12:00 PM, By Patricia Odell

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo's Showcase component...

Coupon Crimes

Apr 1, 2004 12:00 PM, By Karen Holt

Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As...

Beanie Madness

Apr 1, 2004 12:00 PM, By Rod Taylor

I was on my way to London at the Cincinnati Airport on April 16, 1997, when I first witnessed Beanie Madness. With a long flight ahead, I'd decided to...

Ready for Its Closeup

Apr 1, 2004 12:00 PM, Kathleen M. Joyce

Whether it's a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a...

Street Smarts

Apr 1, 2004 12:00 PM, Betsy Spethmann

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in...

Promises Realized

Apr 1, 2004 12:00 PM, Brian W. Kelly

Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002....

Flatlining

Apr 1, 2004 12:00 PM, Patricia Odell

Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They...

Becoming Inevitable

Apr 1, 2004 12:00 PM, Brian W. Kelly

Promotion-based spending in interactive marketing budgets showed a healthy growth rate in 2003, jumping 15.5% to $2 billion, from $1.7 billion in 2002...

Licensing Lethargy

Apr 1, 2004 12:00 PM, Brian W. Kelly

A variety of factors led to a third straight flat year in licensing rights fees for 2003, as segment revenues rose only 2% to $6.1 billion, after posting...

Keeping the Faith

Apr 1, 2004 12:00 PM, Kathleen M. Joyce

Although consumers retrenched in their buying behaviors in 2002, they began to spend more freely in 2003, and loyalty marketing revived slightly in response....

Art of Giving

Apr 1, 2004 12:00 PM, Natalie Schwartz

The momentum in the 2003 U.S. economy spurred more generous gift-giving in corporate America, as companies pumped up spending to recognize employees for...

PEOPLE POWER PAYS OFF AS FIELD STAFF BOOST RETAIL IMPACT

Apr 1, 2004 12:00 PM, Betsy Spethmann

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the...

Instant Gratification

Apr 1, 2004 12:00 PM, Lorin Cipolla

Sampling enjoyed another year of growth in 2003 as marketers continued to place products directly into the hands of consumers. Spending is up 10% to about...

Pressing On

Apr 1, 2004 12:00 PM, Lorin Cipolla

Spending by promotion marketers dropped for the past two years, but specialty printers began to see the light in 2003 as revenues rose by 5% to $5.9 billion,...

Doing Less, Spending More

Apr 1, 2004 12:00 PM, Brian W. Kelly

Sponsorship spending showed a healthy uptick in 2003, jumping 6.2% to $9.8 billion, from $9.4 billion in 2002, according to Chicago-based IEG, Inc. But...

Upward Bound

Apr 1, 2004 12:00 PM

They're beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market...

Agency Scramble Slows

Apr 1, 2004 12:00 PM, Betsy Spethmann

Things are looking up at last. Promotion agency revenues rose 17.9% in 2003 to an estimated $3.77 billion. Revenues should rise another 26.4% in 2004...

Clipping Path

Apr 1, 2004 12:00 PM, Natalie Schwartz

Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer...

Mail Box Mania

Apr 1, 2004 12:00 PM, Patricia Odell

Despite some major distractions for direct marketers last year, U.S. spending on direct mail rose to $48.6 billion, compared to $46 billion in 2002. Some...

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info