Feature Stories

Tipping The Scale

Feb 1, 2004 12:00 PM, BY BETSY SPETHMANN

It was the food fight of 2003: Marketing, critics charged, caused the obesity epidemic. Too many ads, two-buck burgers and irresistible snack foods tempted...

New Kids on the Blog

Feb 1, 2004 12:00 PM, BY KATHLEEN M. JOYCE

Fundraisers have had a tough job in recent years as both personal and corporate giving has tanked, along with the rest of the economy. Grants to foundations...

Editor's Note

Forget Emerson?

Feb 1, 2004 12:00 PM, Kathleen M. Joyce, Editor

Have we reached a point in our cultural evolution in which we no longer are responsible for our own decisions and actions? Did Ralph Waldo Emerson, whose...

Campaigns

Love is in the Air

Feb 1, 2004 12:00 PM

1-800-FLOWERS.COM has put a new twist to its Hand Us a Line for Your Valentine contest: it has added a sweeps, giving all registrants a chance for the...

GM's $50 million Give-Away

Feb 1, 2004 12:00 PM

General Motors Corp. is dropping $50 million on a give-away promotion to generate traffic in its showrooms and build awareness. The automaker plans to...

New Bear in Town

Feb 1, 2004 12:00 PM

The Vermont Teddy Bear Co. has arrived in the city that drives the most sales for its Bear-Gram gift business: New York. And for the first time, the company...

Deals

Unexpected Harmony For HP

Feb 1, 2004 12:00 PM

Hewlett-Packard shocked attendees at the Consumer Electronics Show in Las Vegas last month when CEO Carly Fiorina announced a multi-year alliance with...

Consumers

The Lost Demo

Feb 1, 2004 12:00 PM, By Christopher Reynolds

One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn't...

Marketers

Visa Resizes Olympic Proportions

Feb 1, 2004 12:00 PM, By Betsy Spethmann

Visa International is still everywhere consumers want to be even if that's at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for...

eBay Courts Small Business

Feb 1, 2004 12:00 PM

eBay targets small-business owners who sell and buy goods online with a Dream Big, Save Big sweepstakes and some expert advice. The sweeps runs Feb. 19...

Hot Properties

Online Gold Rush

Feb 1, 2004 12:00 PM, By Lorin Cipolla

Sapped by illegal file sharing via the Web and a three-year slump in sales, the recorded music industry may turn it around in 2004. Pay-for-play music...

Overseas

Red Bull Takes Flight

Feb 1, 2004 12:00 PM, By Amie Smith Hughes

Red Bull has created a niche for itself in the energy drink category by aligning with extreme sports and events. Exclusively produced in Austria and exported...

Products

products

Feb 1, 2004 12:00 PM

Pumped on speed Inflate your brand or idea with inflatable radio-controlled racing cars. Alvimar Manufacturing Co., Inc., Long Island City, NY, the country's...

Tools

SATISFYING THE SENSES, SETTING UP SCREENS

Feb 1, 2004 12:00 PM

STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive...

Backward Glance

99 and 44/100% Art

Feb 1, 2004 12:00 PM, By Rod Taylor

It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,...

Letters

letters

Feb 1, 2004 12:00 PM

In defense of BK I'm a regular reader of your magazine and e-newsletter. Both of these are great resources that keep me up to speed on industry happenings....

People

Agency Moves

Feb 1, 2004 12:00 PM

Marc Lepere appointed executive VP and chief marketing officer of Euro RSCG Worldwide, New York City. DVC Worldwide, Morristown, NJ, appointed Rhea Ogawa...

Client Side

Feb 1, 2004 12:00 PM

BIC Consumer Products USA, Milford, CT, named Tim Koletsos director of stationery marketing and Ron Weingarten director of lighter marketing. Wendy Sterling...

Articles

CORRECTION:

Feb 1, 2004 12:00 PM

Agencies Lowe and Draft did not combine, as reported in PROMO January; they formed an alliance under the name Lowe + Draft. Both companies still maintain...

PROMO'S CAUSE MARKETING PLANNER FOR 2004

Feb 1, 2004 12:00 PM

CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com...

Xtra News

Xtra

Feb 1, 2004 12:00 PM

1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft...

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info