Feature Stories

Keeping it Real

Oct 1, 2003 12:00 PM, BY CARRIE MACMILLAN

William Baker was an avid sweepstakes player. Every day after work, he'd troll the Internet for a solid two hours casting his odds. Over the years, the...

Wild Pitches

Oct 1, 2003 12:00 PM, BY BETSY SPETHMANN

THE PITCH TEAM sent out for pizza in the middle of the review. Mind you, the clients weren't in the building. They were on the other end of a computer,...

Editor's Note

15 minutes of fame

Oct 1, 2003 12:00 PM

Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however...

Campaigns

Can We Sell It? Yes We Can!

Oct 1, 2003 12:00 PM

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas...

Deals

Kiss and Make Up

Oct 1, 2003 12:00 PM

Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger...

Acquisitions

Oct 1, 2003 12:00 PM

CARLON BUYS PEPPERS & ROGERS Carlson Marketing Group announced it will acquire customer strategy consultants Peppers & Rogers Group. Both companies will...

Consumers

Forever Young

Oct 1, 2003 12:00 PM, By Matt Kinsman

When it comes to marketing to seniors, brands need to think young. The biggest mistake a marketer can make is to call someone a says Kurt Medina, president...

Channels

Delia's Deal Strengthens Alloy

Oct 1, 2003 12:00 PM, By Betsy Spethmann

Alloy hopes to charge up teens' holiday shopping with promotions that include Delia's stores. Alloy fielded calls from soft drink, health and beauty care...

Marketers

To poll or not to poll?

Oct 1, 2003 12:00 PM, By Sara Owens

A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The...

Research: worth the investment

Oct 1, 2003 12:00 PM, Del Williams

For executives frustrated by low response rates and struggling with expansion in the midst of a sluggish economy, one problem might not be what you know...

Hot Properties

A-List Properties

Oct 1, 2003 12:00 PM, By Carrie MacMillan

There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual...

Products

products

Oct 1, 2003 12:00 PM

Be Prepared Sales calls can be hectic. New York City-based Merchandising Workshop Inc. gives the sales team a way to stay organized while rushing from...

Tools

BACK-END AND BELOW-THE-LINE SERVICES

Oct 1, 2003 12:00 PM

COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers...

Guest Room

Made For Each Other

Oct 1, 2003 12:00 PM, By Drew Neisser

Like too many marriages, the integration of offline and online marketing fails often because of self-interest. Reluctant to put a priority on the union...

Drowning in RFPs

Oct 1, 2003 12:00 PM, By Alison Glander

Receiving an RFP is like getting a party invitation it's flattering. We agency entrepreneurs are eternal optimists, genetically programmed to think this...

Mother, May I?

Oct 1, 2003 12:00 PM, By Linda A. Goldstein

The children's market is clearly emerging as a powerful demographic segment for marketers to target. While, historically, children have not been in a...

Backward Glance

Trick or Drink?

Oct 1, 2003 12:00 PM, By Rod Taylor

I remember the Halloween of 1955 distinctly. My older brother, Gregory, went as Davy Crockett on the strength of the fact that he owned a coonskin cap...

Letters

letters

Oct 1, 2003 12:00 PM

Picky partner picking The article on Internet promotions [PROMO May 2003] made several outstanding observations. However, [contributor Jed Weissbluth]...

People

Agency Moves

Oct 1, 2003 12:00 PM

Penny Reiss, formerly at Paramount Pictures, to head new business development and promotions at Set Resources, Inc., Santa Monica, CA, a product placement/entertainment...

Client Side

Oct 1, 2003 12:00 PM

Showtime Networks, Inc., New York City, promoted Patrick Burks to executive VP-cable distribution and Tom Hayden to executive VP-direct-to-home. John...

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info