Feature Stories

New Spirit at Diageo

Sep 1, 2003 12:00 PM, By Matt Kinsman

DIAGEO IS POISED TO MAKE AN ALL-OUT marketing assault that will start to hit over the next year and significantly boost total marketing spending. The...

Promotion leads BRANDING

Sep 1, 2003 12:00 PM

For the fourth consecutive year, PROMO's editors have assembled their collective list of the most exciting and innovative brands on the current landscape....

Editor's Note

The risk of playing it safe

Sep 1, 2003 12:00 PM, Kathleen M. Joyce, Editor

Mediocre just doesn't cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not...

Campaigns

Soup's on for Campbell's

Sep 1, 2003 12:00 PM

For the first time in Campbell Soup Co.'s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off...

Deals

Alloy Buys Retailer Delia's

Sep 1, 2003 12:00 PM

Marketing conglomerate Alloy, Inc. will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen...

Acquisitions

Sep 1, 2003 12:00 PM

YUCAIPA SUES SAFEWAY OVER DOMINICK'S SALE Yucaipa Cos. has sued Safeway Stores for allegedly mishandling Safeway's sale of Dominick's Finer Foods. Safeway...

Consumers

Rule Hispania

Sep 1, 2003 12:00 PM, By Tamara E. Holmes

AFTER 12 YEARS of targeting Hispanic consumers with two direct mail campaigns per year, Greenwich, CT-based Madison Direct Marketing is changing its approach....

Marketers

Fair Exchange

Sep 1, 2003 12:00 PM, By Dareth Miller

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive...

Agencies

Narrowing the field

Sep 1, 2003 12:00 PM, By Kathleen M. Joyce

THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in...

Hot Properties

Middle-Earth Bound

Sep 1, 2003 12:00 PM, By Carrie MacMillan

Coupon books are so Middle Ages. But Web-based loyalty programs, now that's Middle-Earth. At least New Line Cinema thinks so. The studio's home entertainment...

Return to the Throne

Sep 1, 2003 12:00 PM

Everyone wants to be king. Disney's The Lion King commands a certain amount of respect, having reigned as the king of worldwide box office sales for an...

Overseas

Home Improvement

Sep 1, 2003 12:00 PM, By Amie Smith Hughes

Argentina has been through some pretty bad times over the past few years. Beset with soaring interest rates, an ongoing recession, deteriorating consumer...

Backward Glance

The Good Old Days

Sep 1, 2003 12:00 PM, By Rod Taylor

You wouldn't be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent...

Eventive Minds

Saying No

Sep 1, 2003 12:00 PM, By Lin Grensing-Pophal

A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your...

Special Reports

Match Point

Sep 1, 2003 12:00 PM, By Brian W. Kelly

We need you to do more with less. Maybe no CEO ever says those actual words to his or her managers, but the message is nevertheless being heard in conference...

Prize Inside!

Sep 1, 2003 12:00 PM, By Nancy Rooks

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins...

Rather than stock options

Sep 1, 2003 12:00 PM

IN THE HEADY DAYS before the dot.com crash, hard-working code-heads came to expect pool tables and pinball machines to let off steam and enhance the quality...

In the cards

Sep 1, 2003 12:00 PM, By Kathleen M. Joyce

Just one word: Plastic. Shoppers love it, and marketers of all stripes have taken note. At the same time, employers looking to motivate their staffs have...

Articles

Top of the Bill

Sep 1, 2003 12:00 PM

Earlier this year, the Advertising Specialty Institute (ASI) published its ranking of the top players (per sales) in the premiums business. ASI, a trade...

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