Interactive Marketing
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Carvel Sets Fudgie the Whale to Mobile MarketingMay 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon for a blended coffee drink and a chance to win a 42-inch TV. Cell phone users who text “FUDGIE” to short code 78247 through July 31 will get a coupon for one of Carvel’s new Arctic Blender drinks. Added to the chain’s menu in early April, the three new Blender beverages are made with Carvel ice cream in Cookie Dough, Peanut Butter and Fried Ice Cream flavors. They were joined by three coffee-flavored Freeze blended drinks. Related Articles3rd Annual IMA Winners Announced By Promo MagazineBook Publisher Seeks Teen ActivistsSponsored Content
Follow the MoneyMay 1, 2007 5:01 PM Brands are spending more on interactive marketing. But are they getting the return they need?... Further coverage: Interactive MarketingWE TV Turns People Into ‘Bridezillas’May 19, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Got Milk Freshens Up Web site with Interactive FeaturesMay 16, 2008 6:01 AM, PROMO Xtra, By Amy Johannes Clear Channel Gives Lyrics to Listeners, Video to AdvertisersMay 14, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
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