Interactive Marketing
Focus on TacticsMarketing At RetailBest Buy Positions iPhones in Time for Holiday SalesJewelry Sweepstakes Hypes Hallmark Channel MovieEVENT MARKETINGENTERTAINMENT MARKETING7-Eleven, Pepsi Team for “Madden NFL 09” RolloutLevi’s ‘Unbuttons’ Digital Campaign with CelebritiesGAMES, CONTESTS, SWEEPSTOP STORY
Courting the Fathead VoteAug 19, 2008 6:02 AM, PROMO Xtra, By Brian Quinton Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November. Related ArticlesPineapple Express’ Ads Light Up YouTube, MySpaceRed Roof Inn Goes Country in New CampaignSponsored Content
Promo 2008 Interactive Marketing SurveyIf a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.... Further coverage: Interactive MarketingCourting the Fathead VoteAug 19, 2008 6:02 AM, PROMO Xtra, By Brian Quinton Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November.... Levi’s ‘Unbuttons’ Digital Campaign with CelebritiesAug 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign.... McDonald's Ties Chicken Sandwich with E-CouponsAug 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games.... T-Mobile Signs on to Nokia’s Spike Lee Social FilmAug 8, 2008 6:05 AM, PROMO Xtra, By Brian Quinton T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.... Film FestAug 1, 2008 12:00 PM, Amy Johannes Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's... Print on the RunAug 1, 2008 12:00 PM, Brian Quinton Anyone whose memories of the Internet economy extend back to sock-puppet spokesmen and sites devoted to toys should remember the CueCat, a cat-shaped... Conectado!Aug 1, 2008 12:00 PM, By Brian Quinton When it comes to connecting with the massive U.S. Hispanic market, most advertisers don't know which side the iguana chews on. And if you don't know what... Card TricksAug 1, 2008 12:00 PM, Amy Johannes Those cute little American Greetings cards for kids just got a little more entertaining. The cards will soon double as gifts, each including a code to... Starburst ‘Shares’ Candy Over the WebJul 21, 2008 6:05 AM, PROMO Xtra, By Brian Quinton Mars’ Starburst candy brand is introducing a new product, Gummi Burst, with a burst of digital content on assorted areas of the Internet to maximize reach.... Samsung Invites Mobile Users to Take Some Video SwingsJul 17, 2008 6:04 AM, PROMO Xtra, By Brian Quinton Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes ... |
Special Report on EmailGet the E-mail Credit You DeserveExecutive summary: Sponsored By:
 Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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