NEWSLETTERS

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Premiums & Incentives

IN THE NEWS

Chrysler Offers Fixed Gas Prices with Auto Deals

May 14, 2008 6:06 AM, PROMO P&I, By Richard Tedesco

New Products, Offers Abound at NYIRR Show

May 14, 2008 6:05 AM, PROMO P&I, By Amy Johannes

American Express Offers ‘Spring Fling’ Gift Card Promo

May 14, 2008 6:04 AM, PROMO P&I, By Richard Tedesco

Best Western Celebrates Loyalty with Anniversary Contest, Sweeps

May 14, 2008 6:02 AM, PROMO P&I, By Amy Johannes

Golf Score Drives Special Wachovia Savings Rate

May 14, 2008 6:01 AM, PROMO P&I, By Richard Tedesco

Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons

May 7, 2008 6:04 AM, PROMO Xtra

NEWS FROM THE WIRES

Take a Picture of an Ad, Earn a Reward (NY Times)

Loyalty Works Quickly (WSJ)

Can a Coupon Live Inside a Cellphone? (NY Times)

Mall Networks Launches Virgin Health Rewards Program (Bizjournals)

CAMPAIGN SPOTLIGHT

Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....

More campaign profiles

Issues, Research and Trends

Gift Card Spending to Top $50 Billion by 2012: Study

Dec 12, 2007 6:01 AM, By Amy Johannes
Amy.Johannes@penton.com

Spending on gift cards is expected to hit $52.2 billion by 2012, up from $40 billion this year, according to a new Packaged Facts report....

Gift Cards Rival Cash as Employee Incentives: Study

Nov 28, 2007 6:06 AM, By Amy Johannes Amy.Johannes@penton.com

Gift cards are outpacing cash as the gift of choice when it comes to employee recognition, according to a recent survey....

PROMO 2007 Industry Trends Report

Sep 5, 2007 5:17 PM

It may not signal a boom. But growth in promotion marketing last year was hardly shabby. Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year. Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue. Click here for the full report....

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P&I Calendar of Events

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Top Story

McDonald’s to Sample 8 Million New Chicken Dishes

May 7, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.

'Iron Man' Texts with LG Mobile

McDonald’s Gets Musical with ‘American Idol’ Premiums

More Premiums & Incentives

Kraft Singles Celebrates Mother’s Day with Samples, Gift Coupons

May 7, 2008 6:04 AM, PROMO Xtra

Recession Rewards

May 1, 2008 12:00 PM, Amy Johannes

Coalition Asks BK to Pull Toy Premiums

Apr 29, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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