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Amstel Light’s Freewheeling Campaign Takes ManhattanMay 20, 2008 6:05 AM, PROMO Xtra, By Brian Quinton Depending on what reference you source, there are either more bikes in Holland than people (16 million) or exactly as many (13 million). In any case, the Dutch are definitely a two-wheeled culture. Even the Dutch royal family has taken to pedaling their offspring around by bike regularly. Related ArticlesBurger King Backs Jonas Brothers TourCourvoisier Opens Pop-Up Shop with Clothing BrandMore from the Street: Event MarketingPepsi Honors DJ Culture in AugustJul 21, 2008 6:04 AM, PROMO Xtra Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.... CNN Mounts Fit Nation Tour to Fight ObesityJul 21, 2008 6:01 AM, PROMO Xtra CNN has launched its latest Fit Nation Tour with a routine of cutting-edge fitness games and a climbing wall as part of its ongoing initiative to combat obesity in the U.S.... Band Teacher Wins All-Star Singing ContestJul 15, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco A high school band teacher won the Baby Ruth-sponsored contest to lead the crowd at Yankee Stadium in singing “Take Me Out to the Ballgame” during tonight’s Major League Baseball All-Star Game.... Tang Gets Kicks with Soccer Tie-in for Latino KidsJul 15, 2008 6:04 AM, PROMO Xtra Tang, that popular orange-flavored drink from Kraft Foods, will partner with U.S. Major League Soccer in select markets this summer to let young Latino players ... Truth.com Offers Smoke-free Music Downloads, CDsJul 11, 2008 6:05 AM, PROMO Xtra The American Legacy Foundation’s truth.com group will fight youth smoking with online remixes from the music used in its current “Sunny Side of Truth” campaign, created by nine well-known bands and DJs.... MLB Poised for Big Hit with All-Star FanFestJul 11, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco Major League Baseball is looking to score a grand slam in attendance at this year’s DHL All-Star FanFest being staged on a grand scale at New York City’s Javits Convention Center starting today... Office Depot Tour Promotes Home Office ProductsJul 8, 2008 6:03 AM, PROMO Xtra, By Amy Johannes Office Depot is traveling the country in a recreational vehicle to promote its home office products.... Toys R Us Pushes ‘Star Wars’ Flick with In-Store Event, Giveaways w/artJul 3, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Toys R Us is teaming up with LucasFilm for an in-store promotion to hype up the upcoming release of the CG-animated movie “Star Wars: The Clone Wars.”... Evinrude Observes Centenary with Moving MuseumJul 2, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco Evinrude is cruising the country with a mobile museum promoting its history and running a fantasy fishing game to get marketing mileage from the centenary of the first commercial outboard motor.... Beautiful BovinesJul 1, 2008 12:00 PM, Patricia Odell The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in... A Helping HandJul 1, 2008 12:00 PM, Richard Tedesco For most Americans, the spread of AIDS in Africa is a crisis that might as well be happening on another planet. World Vision, a non-profit Christian organization... Burger King Readies Apple Fries Sampling, New Kids Meal PushJul 1, 2008 6:04 AM, PROMO Xtra, By Amy Johannes Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.... 7UP, Celebrity Chef Team up for a Winning RecipeJun 27, 2008 6:04 AM, PROMO Xtra Chef Carlos Fernandez of Hi-Life Café in Fort Lauderdale is touring supermarkets in Chicago, Houston and Dallas this month and July to offer live demonstrations of healthy cooking with 7UP soda.... 7-Eleven Backs Slurpee with Largest Slate of PromosJun 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes 7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.... Capri Sun Looks for ‘Pouch Respect’ on Sampling TourJun 24, 2008 6:04 AM, PROMO Xtra Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages... |
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