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Tour Tutorial
Aug 1, 2003
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher...
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SC Johnson Builds West Nile Buzz
Jul 31, 2003
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,...
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VH1 Pops with Truck Tour
Jul 22, 2003
VH1 this week wraps up the VH1's Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles...
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Beefeater Sets Sail On Yacht Tour
Jul 10, 2003
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco...
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Nintendo's Summer of Touring
Jul 10, 2003
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion...
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Nintendo Plays First Music Gig
Jul 1, 2003
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence...
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Avon takes its Show on the Road
Jun 3, 2003
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support...
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R.J. Reynolds Drops Event Marketing Agency
Apr 11, 2003
R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy....
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Spring Break 101
Mar 1, 2003
Spring Break is weeks away and nothing is going according to plan. Two sponsors have dropped out, three more want in. You're short on field staffers,...
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NECESSARY ELEMENTS
Mar 1, 2003
Concepting: Matching creative to clients' needs sounds obvious, but make sure the overriding idea is nailed. Miss the mark with concepting, and no matter...
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