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Virtual Florida Hitting the Road 
Jul 6, 2004

Kahlua and Catwoman Hawk the Purrfect White Russian 
Jun 30, 2004

Strug: Terror Threats Won't Stop Gymnasts 
Jun 23, 2004

Sony Sponsors Vans Warped Tour This Summer 
Jun 23, 2004

Wimbledon Meets Grand Central Station 
Jun 23, 2004

Build-A-Bear At Bat for the Mets 
Jun 15, 2004

Panasonic's Mobile Tour Showcases High-Tech Products 
Jun 10, 2004

Dave & Buster’s Embarks on Mobile Tour 
Jun 8, 2004

Coke Debuts Mall Lounges 
Dec 18, 2003
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area...

A&E Network Launches Nationwide Campaign 
Dec 9, 2003
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams...

The N Network Kicks-off Mall Tour 
Dec 2, 2003
The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will...

Campbell's Samples its Soups in Malls 
Nov 11, 2003
Campbell's Soup Co. is stopping in cities across the country to offer samples of its Campbell's Select soups. The tour hits 24 malls in 18 cities where...

Lego Hosts Ornament-building in Mills Malls 
Nov 4, 2003
The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a "Build an Ornament" fundraiser to benefit Habitat...

Children Take Over Times Square Nov. 8th 
Nov 4, 2003
On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to...

VW and W Hotels Partner to Promote Phaeton 
Oct 30, 2003
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs...

Sony Ericsson Uses Celeb Hook to Push 'Mobile Imaging' 
Oct 16, 2003
It's a phone. It's a camera. It's a PDAno wait, it's the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,...

KOOL Kicks Off 15-City Tour 
Oct 9, 2003
The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players...

Live from PROMO Expo: Simon to Replay DTour in 2004 
Oct 2, 2003
ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia's and Claire's Boutiques may return. The tour is part...

Thomas Kemper Soda Roadshow Hits California 
Sep 16, 2003
Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the...

Scholastic Goes National with Dear America Tour 
Sep 3, 2003
Scholastic Entertainment and The Kennedy Center are taking the second installment of their Dear America theater series on a national tour this fall to...

Saying No 
Sep 1, 2003
A Gus Macker 3-on-3 basketball tournament is coming to your community and you've been approached about a sponsorship. The basketball aficionados at your...

Playboy Prepares for 50th Anniversary Tour 
Aug 27, 2003
Playboy will celebrate its 50th anniversary next year with a 50 city, four month-long Playboy Club tour that kicks off in February. Consumers who weren't...

People Magazine Rolls Out Red Carpet 
Aug 21, 2003
Time, Inc.'s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and...

U.S. Army Marches To Laugh Track with Off the Hook Tour 
Aug 21, 2003
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,...

PlayStation Wraps Up Summer with Music Tour, X Games 
Aug 21, 2003
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports...

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