NEWSLETTERS

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Entertainment Marketing

IN THE NEWS

WE TV Turns People Into ‘Bridezillas’

May 19, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

Frito-Lay, McGraw Spice up Fritos' Product Launch

May 19, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger

May 15, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

NBC, GM Plot Product Integration Deal for Fall Drama

May 14, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

Clear Channel Gives Lyrics to Listeners, Video to Advertisers

May 14, 2008 6:02 AM, PROMO Xtra, By Richard Tedesco

NBC Stages Times Square Barbecue to Plug Summer Lineup

May 12, 2008 6:00 AM, PROMO Xtra, By Richard Tedesco

CAMPAIGN SPOTLIGHT

Yahoo Launches Intern Contest Tied to Apprentice Premiere

Yahoo is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes...

More campaign profiles

Issues, Research and Trends

Box Office Buzz

Oct 1, 2006 12:00 PM, By Amy Johannes

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending...

TV Placements Overtake Film

May 1, 2005 12:00 PM, Amy Johannes

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC's The Apprentice showcases a brand in nearly every episode....

"Have It Your Way." The Burger King Corp.'s motto says it all and kept its promise this winter, driving fans of NBC's hit reality show The Apprentice from the boardroom directly into its restaurants and beyond....

Starring Role

Apr 1, 2005 12:00 PM, Amy Johannes

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights....

Top Story

NBC, GM Plot Product Integration Deal for Fall Drama

May 14, 2008 6:05 AM, PROMO Xtra, By Richard Tedesco

Christian Slater plays a split personality at odds with himself in NBC’s “My Worst Enemy” this fall, but two silent co-stars—General Motors cars driven by his two personas—are yet to be cast.

Those unnamed 2009 GM models are certain to appear in the fall drama as part of a deal that plays a central role in larger cross-platform marketing plans between NBC and GM. Along with the product integration, the deal includes GM buying on-air spots, a presence on NBCU digital platforms and outside promotion activities not yet delineated.

Univision Scores Branding Deals for Soccer Show

Mercedes-Benz Plays Role in ‘Sex and the City’

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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