Yahoo, Starbucks Align For Personals Incentive 

By: By Amy Johannes

Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service....

AOL, GSN Team for Blackjack Promo 

By: By Amy Johannes

Starbucks Enters Movie Business With Lionsgate 

Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood. The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada. ...

Gap, Nike Golf, Others Ink New Deals: The ASI Show 

By: By Amy Johannes and Patricia Odell

Gap Inc. Business Direct has signed a deal with wholesale distributor Staton Corporate & Casual to carry Gap and Old Navy-branded corporate apparel....

Hasbro Inks Licensing Deal for Marvel Superheroes 

By: By Amy Johannes

Hasbro and Marvel Entertainment, Inc. have signed a five-year deal to license Marvel's lineup of more than 5,000 superhero characters. ...

WE Kicks off Weight Loss Promo With Curves 

By: By Amy Johannes

Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art. ...

SI For Kids Scores Soccer Partnership 

By: By Andrew Scott

AT&T Begins $500 Million Branding Blitz 

By: By Betsy Spethmann

Panasonic Adds Star Power to Olympic Games Sponsorship 

By: By Amy Johannes

Panasonic is boosting its brand with gold medalist Picabo Street to help support the company's global sponsorship of the 2006 Olympic Winter Games in Torino, Italy....

Massive Expands In-Game Advertising With THQ 

AOL and GMA Team for Weight-Loss Promo 

By: By Amy Johannes

Sirius Radio Named NBA Marketing Partner 

Subway Teams With Discovery Kids for Restaurant Promo 

By: By Amy Johannes

Reebok Signs Daddy Yankee 

Hot Wheels Adds Personal Touch to Brand 

By: By Amy Johannes

Coca-Cola Extends Long-Terms Partnership with FIFA 

Coca-Cola has extended its association with The Federation Internationale de Football Association in an agreement to last through 2022....

McDonald's Rolls Out Gift Cards with $22 Million Sampling Effort 

McDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers....

Classic Media, Brands Chill With Frosty Home Video Release 

By: By Amy Johannes

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS....

Simon Malls Lure Gift Card Buyers with Sweeps, Treats 

By: By Betsy Spethmann

Mall manager Simon Property Group and Visa USA are running an instant-win game touting its Simon Visa Giftcard to holiday shoppers....

Author Backs Treasure Hunt With $10,000 Incentive on Starz 

Starz Entertainment Group is backing a real-life treasure hunt with new on-air clues that could lead viewers to an uncut black diamond and $10,000 in cash. ...

Virgin Blue Frequent Flyer Program Takes Flight 

Spider-Man Comic Books Returns Via FSI 

By: By Amy Johannes

NHL, New Line Team For Just Friends Promo 

XM Satellite Radio Inks Placement Deal on The Apprentice 

Super-Sized Drive Thru Touts Wendy's Air Miles Promo