Coupons/FSI
 IN THE NEWS
Aug 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
Aug 14, 2008 6:04 AM, PROMO Xtra
Aug 13, 2008 6:02 AM, PROMO Xtra, By Amy Johannes
Aug 6, 2008 6:04 AM, PROMO P&I
Jul 23, 2008 6:04 AM, PROMO P&I
Jul 23, 2008 6:03 AM, PROMO P&I
 CAMPAIGN SPOTLIGHT
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
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Issues, Research and Trends
NCH Marketing Services has formed an alliance with Pinpoint Data to jointly market and deliver coupon security services that help companies better protect their coupon investments. Under the deal, Pinpoint becomes NCH's designated supplier for coupon coding and verification services....
The majority of American consumers clip coupons and its not all about the discounts—it's also about the hunt....
Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the...
Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As...
2007 Coupon Planner
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution...
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Top Story
Denny's is targeting the college crowd with late-night specials and promotions
Apr 9, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. The casual dining chain is running a new promotion in two markets, Austin, TX, and Syracuse, NY, to motivate college students to visit its restaurants between 10 p.m. and 5 a.m. The pilot program sets the stage for a larger rollout to other markets this fall. “One of our missions for 2007 is to treat each day-part as a specific business,” said Michael Polydoroff, director of sales promotions and licensing for Denny’s. “Late-night is one. We wanted to create a marketing and promotions program that targets what we know are our predominate late-night visitors—college kids.”
Related Articles
Coupons/FSI Articles
Aug 15, 2008 6:03 AM, PROMO Xtra, By Amy Johannes
McDonald’s is promoting its Southern Style Chicken line with e-coupons and a Web tie-in to the Olympic Games....
Jul 3, 2008 6:01 AM, PROMO Xtra
Coca-Cola is promising free sodas all around the country if one of its sponsored drivers wins the Coke Zero 400 at Daytona on July 5....
Jul 1, 2008 12:00 PM, Patricia Odell / Executive Editor
Grocery shoppers have a new mindset: They're siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists...
Jul 1, 2008 12:00 PM, By Amy Johannes
Want to pull people into your store? Try coupons. Maybe you'd like to reactivate old customers or encourage sampling? Same advice. But that doesn't mean...
Apr 10, 2008 6:02 AM, PROMO Xtra
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons....
Apr 2, 2008 6:03 AM, PROMO P&I, By Amy Johannes
Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive.
Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated.
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Mar 19, 2008 6:03 AM, PROMO P&I, By Amy Johannes
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across....
Mar 5, 2008 6:05 AM, PROMO P&I
Brookstone is accepting Sharper Image gift cards and gift certificates in exchange for a 25% savings at its stores. ...
Feb 25, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands....
Feb 20, 2008 6:02 AM
Coupons may be time consuming to cut out, but they can mean big savings and offer good incentives to persuade people to buy certain products. For example, some 55% of female coupon clippers bought a different brand than usual because of a coupon offer, a recent survey found....
Nov 2, 2007 6:03 AM, PROMO Xtra, By Amy Johannes
When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm....
Oct 31, 2007 6:03 AM, By Amy Johannes
Amy.Johannes@penton.com
GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling....
Oct 25, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer....
Oct 1, 2007 12:00 PM, By Peter Meyers
The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?...
Jul 23, 2007 6:02 AM, PROMO Xtra
Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer....
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