The latest articles featuring promotion marketing campaigns from PROMO magazine and PROMO Xtra.

Wal-Mart, 5 A Day Play with Curious George 

By: By Betsy Spethmann

Napster Takes Music to X Games 

By: By Andrew Scott

SunChips Begins Komen Marathon 

Yahoo, Starbucks Align For Personals Incentive 

By: By Amy Johannes

Starbucks and Yahoo Personals are enticing consumers with a sweet treat, dangling an offer for a $10 Starbucks card to consumers who subscribe to the online dating service....

Alltel Customers Mobilize Love Letters 

By: By Andrew Scott

Wal-Mart, Sesame Workshop Launch Military Outreach 

WE Brings Style Via Mobile Campaign 

Cable network WE: Women's Entertainment is bringing style tips to a cell phone near you under a mobile marketing campaign designed to drive viewership of the network's new series Style Me With Rachel Hunter....

GM to Give Away a Chevy Truck via Experiential Campaign 

Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party....

Kraft Goes Experiential 

By: By Betsy Spethmann

Coke Readies 'My Coke Rewards' Loyalty Program 

By: By Betsy Spethmann

Coca-Cola will break a loyalty-marketing program next month that lets consumers collect on-pack codes across several brands....

Bennigan's Celebrates 30th Anniversary With Irish Bash 

WE Kicks off Weight Loss Promo With Curves 

By: By Amy Johannes

Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art. ...

Burger King Launches Super Bowl Sweeps 

By: By Amy Johannes

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign....

Chevy Auctions Tickets to Olympic Games 

By: By Andrew Scott

Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11. ...

Bally Offers Fitness for Free 

By: By Andrew Scott

Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers....

Brio Toy Trains Flip Out 

AT&T Begins $500 Million Branding Blitz 

By: By Betsy Spethmann

Match Point Lands High-Tech Promo Via Podcasts 

Staples Brings Easy Button to Desktops 

Panasonic Adds Star Power to Olympic Games Sponsorship 

By: By Amy Johannes

Panasonic is boosting its brand with gold medalist Picabo Street to help support the company's global sponsorship of the 2006 Olympic Winter Games in Torino, Italy....

Animal Planet Kick Off 'Hero' Campaign 

Tower Records Rolls Out Holiday 'Cutepon' Promo 

In an effort to spark buzz around the holidays and drive in-store sales, Tower Records has kicked off a promotion seeding store coupons to consumers via a costumed-clad street teams....

AOL and GMA Team for Weight-Loss Promo 

By: By Amy Johannes

Burger King Launches Gorilla-Sized Burger for King Kong Tie-In 

By: By Amy Johannes

Jeep Launches Branded Mobile TV Channel