THE PROMO 100
Call for entries has ended. Please watch for the results of the Promo 100 in the June issue. Revenue verification (tax form's or auditor's letter) is due April 21.
See the 2007 Promo 100 winners here. |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me a SUPPLIER
I need to find/post a JOB OPENING
Focus on TacticsAT RETAIL7-Eleven Pumps ‘Iron Man’ with Slurpee CupsWal-Mart Goes Green with Earth Month CampaignLess Painful FilingAGENCY FOCUSING Hires New CMOAlloy Access Named AOR for RockportOgilvyAction to Handle Experiential and Consumer Promos for T.J. Maxx/MarshallsEVENT MARKETINGAllstate Revisits Biker Tour, Launches Web SiteVH1 Stages ‘Celebreality’ Bowling EventsKraft Promotes Bagel-fuls with Sampling, TourFocus on TacticsINTERACTIVE MARKETINGPepsi Pursues China’s Wow Generation through MyClickPenguin Stages Contest to Hype BookJ&J Melts Stress with Online CampaignLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPREMIUMS & INCENTIVESMcDonald’s Tests Mobile CouponsKraft Singles Celebrates Grilled Cheese Month with Coupon OfferSprint Gears Up NASCAR Tix Giveaway |