Mar 25, 2004 12:00 PM
18.7% of Legitimate E-mails Not Getting Through: Study
Internet service providers are blocking substantial amounts of permission-based e-mails, mistaking them for spam.
ISPs failed to deliver 18.7% of opted-in e-mails sent to their subscribers between July 1 and December 31 2003, according to a study by e-mail performance management company Return Path, Inc., New York.
The failed deliveries mark a 1.7% increase over January through June 2003 and a 3.7% increase over the same period in 2002.
NetZero topped the list with the highest percentage of non-delivery at 37.7% of permission-based e-mail, followed by SBC Global/Yahoo at 26.7% and Mac with 26.2%. Earthlink was reported to have the highest success rate, with only 7% of legitimate e-mails blocked, Return Path said.
"Most permission-based e-mailers do not take adequate steps to ensure the successful delivery of their e-mail, which hampers campaign conversion rates and ROI," Matt Blumberg, the CEO of Return Path, said in a statement.
Monitoring key delivery metrics and ensuring compliance with best
practices should contribute to a decline in non-delivery rates, the
company said.
 |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
