Jan 20, 2004 12:00 PM
Frito-Lay Readies Low-Carb Doritos, Tostitos
Frito-Lay will launch low-carb Doritos and Tostitos this
spring.
Doritos Edge and Tostitos Edge will be made with soy protein and fiber
and should boost incremental sales for the flagship brands, which rack
up combined U.S. sales of about $3 billion a year, per Frito. Marketing
plans were not disclosed.
The Plano, TX-based snacks giant cut trans fat from all products last
fall.
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