NEWSLETTERS

	Promo Interactive
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Agencies

AGENCY NEWS

Octagon and TNS Sport Combine Research to Boost Understanding of Sports Fans

May 15, 2008 6:02 AM, PROMO Xtra, By Patricia Odell

TPN Promotes Warhaftig to Director on Gatorade

May 13, 2008 6:01 AM, PROMO Xtra, By Patricia Odell

Octagon Hires VP for Music and Entertainment Group

May 8, 2008 6:02 AM, PROMO Xtra, By Patricia Odell

THE CANNES BLOG

This year Promo has two agency executives sharing their thoughts each day from the Cannes International Advertising Festival. This is the second year that the festival will give Cannes Lions awards for promotions.We share an insider's view with daily postings from Tom Hansen, executive creative director at Wunderman and Tina Manikas, Draftfcb's chief global retail and promotions marketing office.

To enter the blog, click here

Issues, Research and Trends

Revenues Rising Again

Apr 1, 2006 12:00 PM, Betsy Spethmann

U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...

The 2007 Promo 100

How did your agency rate in 2007?

Click here to view coverage of the 2007 Promo 100.

TOP STORY

TPN Promotes Warhaftig to Director on Gatorade

May 13, 2008 6:05 AM, PROMO Xtra, By Patricia Odell

Retail sales promotion agency TPN has promoted Daniel Warhaftig to account director on the Gatorade Co. retail marketing account.

Warhaftig, 31, had been account supervisor. The promotion takes effect immediately.
Warhaftig has been responsible for the development of season-long retailer specific promotions, as well as annual planning across a variety of the agency’s retail accounts. He also conducts an agency-wide account specific training program.

Trailer Park Taps Eiserman for CEO Post

Digitas Promotes Nine Executives

The 2008 PROMO 100

PROMO Is Looking for a Few Good Agencies. One Hundred of Them.

The PROMO 100 ranks the best agencies in the promotion marketing business. How will yours measure up?

Click here to access the online entry module

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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