Agencies
Jul 18, 2008 6:04 AM, PROMO Xtra, By Ken Magill
Jul 17, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Jul 16, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
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The 2007 Promo 100
It's that time of year again.
PROMO has compiled the much anticipated ranking of the Top 100 U.S. promotion agencies. The list will be unveiled during a Webinar scheduled for June 2 at 9:00 a.m., along with the announcement of Promo's Agency of the Year.
Click here to view coverage of the 2008 Promo 100.
Issues, Research and Trends
Apr 1, 2006 12:00 PM, Betsy Spethmann
U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...
Focus on Tactics
AT RETAIL
EVENT MARKETING
ENTERTAINMENT MARKETING
GAMES, CONTESTS, SWEEPS
Premiums & Incentives
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TOP STORY
Jun 26, 2008 6:05 AM, PROMO Xtra, By Brian Quinton
Digitas US CEO Laura Lang will get a more global view from her office window as she steps up to become CEO of the worldwide Digitas agency and its 21 offices in eight countries.
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More Agency Articles
Jul 18, 2008 6:04 AM, PROMO Xtra, By Ken Magill
The New York office of direct marketing agency Draftfcb earlier this week laid off 47 employees, or about 2% of its staff....
Jul 17, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
LeadDog Marketing Group has opened a new division focusing on socially and environmentally conscious brands....
Jul 16, 2008 6:02 AM, PROMO Xtra, By Patricia Odell
Experiential marketing agency Jack Morton Worldwide has promoted Luis Montero to vice president and managing director of the Los Angles office...
Jul 14, 2008 6:03 AM, PROMO Xtra
Wunderman has acquired Designkitchen, a digital and interactive marketing agency in the Chicago area, to help build its North American digital services....
Jul 14, 2008 6:01 AM, PROMO Xtra
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives for its Westin Hotels & Resorts brand....
Jul 11, 2008 6:03 AM, PROMO Xtra, By Patricia Odell
TracyLocke and Harrah’s Entertainment have ended their nearly 10-year relationship....
Jul 11, 2008 6:01 AM, PROMO Xtra
Starwood Hotels & Resorts has retained marketing consultancy Davie Brown Entertainment to lead all entertainment initiatives within film, television and industry influence outreach for its Westin Hotels & Resorts brand....
Jul 8, 2008 6:04 AM, PROMO Xtra, By Brian Quinton
Beer importer Heineken USA has moved all promotional responsibilities for its Dutch and Mexican beer portfolios to WPP agency G2 Worldwide and Dieste Harmel & partners, respectively....
Jul 2, 2008 6:03 AM, PROMO Xtra
Integrated marketing firm CoActive Marketing Group has completed its acquisition of privately held agency mktgpartners. Financial terms of the acquisition were not disclosed....
Jun 27, 2008 6:03 AM, PROMO Xtra
Ogilvy North America, the largest unit of The Ogilvy Group, has hired three executives to expand its marketing expertise....
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