August 20, 2008
Aug 19, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million....
Aug 19, 2008 6:03 AM, PROMO Xtra, By Richard Tedesco
Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role....
Aug 19, 2008 6:02 AM, PROMO Xtra, By Brian Quinton
Americans of any political persuasion can now call the other guy’s (presumptive) candidate a Fathead and be right. In fact, Barack Obama and John McCain are both Fatheads, and will be until November....
Aug 19, 2008 6:00 AM, PROMO Xtra
CHORION: has named Robert Traub vice president of Licensing, Americas. The post went into effect Aug. 4. He replaces Pamela Ferris-Mueller. In his new role, Traub is in charge of all aspects of licensing and merchandising campaigns for Chorion’s properties in the U.S., Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown. Previously, he was senior vice president, global retail sales and marketing development for Nickelodeon & Viacom Consumer Products. Prior to that, he was director of marketing and sales for Marvel Entertainment Group, where he was responsible for the development and execution of all sales and marketing programs. ...
Aug 18, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
The Levi’s brand is using a little celebrity power and the offer of free music downloads to appeal to consumers under its latest new digital campaign....
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 NEWS FROM THE WIRES
Coke pins China hopes on blitz in Beijing (WSJ)
Clear Channel to take down Minn. airport bomb ad (AP)
AG Sues Chad Franklin Suzuki Over Ad Campaign (AP)
Aug 13, 2008 6:04 AM, PROMO Xtra, By Patricia Odell
Aug 13, 2008 6:03 AM, PROMO Xtra, By Patricia Odell
Aug 11, 2008 6:01 AM, PROMO Xtra, By Patricia Odell
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Aug 20, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco
In an unprecedented promotional print stunt, ABC Television is sponsoring TV Guide’s Aug. 25 fall programming preview issue.
The network will also include a DVD featuring the pilot episodes of its Wednesday primetime shows, “Private Practice,” “Pushing Daisies” and “Dirty, Sexy Money,” with newsstand copies of the magazine in New York and Los Angeles. The issue hits newsstands on Thursday.
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Aug 1, 2008 12:00 PM, By Richard Tedesco
The ballgame has ended, but the fans sit transfixed by fireworks bursting into brilliant colors beyond the outfield wall, as they do every Friday night....
At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off...
For more than 40 years, kids have been going to 7-Eleven to mix up frozen slushy Slurpee drinks to ease the summertime heat. This season, senior director...
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Jul 1, 2008 12:00 PM, Gonzalo E. Mon
Spending on mobile phone marketing in the U.S. is expected to increase steadily from $421 million in 2006 to approximately $5 billion in 2011. But as...
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